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Great Learning via Great Learning Academy

Analytics in Marketing

4.5727 ratings at Great Learning Academy

Overview

Our free marketing analytics Course Offered by Great Learning gives the subscribers an opportunity to understand analytics in marketing, how it will be useful, and what is the importance of the course.

Marketing analytics is the analysis of data collected through marketing efforts in order to find trends in things like how a campaign influenced conversions, customer behavior, regional preferences, creative preferences, and so on. Marketing analytics as a practice aims to leverage these trends and discoveries to improve future campaigns based on what worked in the past.

Check out our PG Course in Machine learning Today.

What you'll learn

  • Marketing analytics

Syllabus 6

  1. Introduction to Analytics

    In this module, you will learn about general analytics and its constitutions. You will also understand the importance of analytics for businesses and finance.

  2. Analytics vs Data Science
  3. Marketing in 21st century
  4. Problems Landscape in Marketing
  5. Case Study for Analytics in Marketing
  6. Questions and Answers for Analytics in Marketing

Advantages and disadvantages

Advantages

  • Free, short, with a free certificate.
  • Made in India, with examples Indian students will recognise.
  • Free certificate when you finish.
  • Completely free.
  • Self-paced: start any time.
  • A clear syllabus (6 parts) you can see before you start.

Disadvantages

  • Introductory; the certificate carries little weight with employers.
  • Expect follow-up calls and emails about paid programs.
  • Short (1 hour): an overview, not deep coverage.

Some points apply to every course of this kind; see how we rank.

Free, with a free certificate

  • Free: Sign up with your email or phone to watch.
  • Certificate: Free when you finish the videos and quiz.

Taught by

  • Mr. Viplove Raj SharmaViplove Raj Sharma is Associate Director at Great Learning 11+ years of experience in analytics and data science, Consu…

Great Learning is in Tier 4: commercial training companies and platform-made courses of our institution ranking (58/100).

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