This comprehensive course provides a strong foundation in behavioral marketing and modern digital strategies to drive business growth. You’ll start by learning the fundamentals of behavioral marketing, understanding how consumer actions shape campaigns. Explore data collection, audience segmentation, and practical use of behavioral insights for acquisition, retention, and customer growth. Next, dive into key behavioral marketing types like email, social media, and Google Ads while assessing pros, cons, and integration into digital strategies. Finally, master the RACE Framework, customer lifecycle management, and post-pandemic marketing trends to craft effective, goal-driven strategies that boost engagement and ROI.
By the end of this course, you will be able to:
Understand behavioral marketing concepts and applications
Apply data-driven strategies for targeted campaigns
Utilize behavioral data to enhance engagement and conversions
Implement digital frameworks and lifecycle strategies for sustainable growth
Ideal for marketing professionals and beginners aiming to build expertise in data-driven, modern marketing practices.
This two-module Social Media Marketing course prepares you for entry-level digital marketing and e-commerce roles. You'll learn to attract and engage customers through various digital channels and drive transactions. Guided by industry experts, you'll engage in hands-on activities and real-world ex…
This two-module Social Media Marketing course prepares you for entry-level digital marketing and e-commerce roles. You'll learn to attract and engage customers through various digital channels and drive transactions. Guided by industry experts, you'll engage in hands-on activities and real-world ex…
Some points apply to every course of this kind; see how we rank.
Simplilearn is in Tier 4: commercial training companies and platform-made courses of our institution ranking (58/100).
Instructor: Dennis Freeman, Kendra Pugh This course provides an integrated introduction to electrical engineering and computer science, including modern software engineering, linear systems analysis, electronic circuits, and decision-making. The lecture videos provide an overview of each topic, whi…
Harvard University · edX
Mobilize people to tackle tough problems and build the capacity to thrive through the dangers of change
Harvard University · edX
An introduction to the intellectual enterprises of computer science and the art of programming.
Instructor: Neha Narula, Tadge Dryja View the complete course: https://ocw.mit.edu/MAS-S62S18 YouTube Playlist: https://www.youtube.com/playlist?list... This course looks at the design of Bitcoin and other cryptocurrencies and how they function in practice, focusing on cryptography, game theory, an…
Harvard University · edX
An introduction to programming using Python, a popular language for general-purpose programming, data science, web programming, and more.
This course is a variant of Harvard College's introduction to computer science, CS50, designed especially for business professionals. Whereas CS50 itself takes a bottom-up approach, emphasizing mastery of low-level concepts and implementation details thereof, this course takes a top-down approach,…
