Experience Management (XM) allows organizations to understand human beings and design experiences that meet their needs. This course covers the core competencies and skills required to lead a successful XM program and includes tools, frameworks, and real-world examples you can use to shape your efforts.
What you'll learn
Understand what Experience Management (XM) is and the value it provides to organizations
Learn how to build your capabilities across the three elements of the XM Operating Framework
Explore the Six XM Competencies and 20 Skills and see how they come to life inside real organizations
Identify the stages XM program evolve through as they grow and mature their XM capabilities
Learn how to develop an XM program roadmap that charts out the path to achieving your XM vision
Syllabus 5
Introduction to this Course
Module 1: The Experience Management Operating Framework - In Action
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