Harvard University · edX
Exercising Leadership: Foundational Principles
4.71,590 ratingsMobilize people to tackle tough problems and build the capacity to thrive through the dangers of change
Overview
يقدم هذا المقرر المفاهيم الأساسية الخاصة بالتسويق الريادي، ويركز على القضايا المختلفة الخاصة به. يهدف المقرر الى امدادك كرائد اعمال طموح وقائد اعمال مستقبلي بالمهارات التسويقية اللازمة للنجاح في إدارة مشروعك الريادي بشكل مبتكر وفعال. كما يتميز بالشمول حيث يغطي العديد من الموضوعات الشيقة التي تمنحك قاعدة معرفية مميزة. ويجمع المقرر بين المفاهيم النظرية وكيفية تطبيقها في الواقع العملي بما يمكنك من التعامل مع المواقف والسيناريوهات المختلفة التي قد تواجهها عند إدارة مشروعك بشكل احترافي.
What you'll learn
- ما الذي ستتعلمه* تمييز المفاهيم والمبادئ الأساسية للتسويق والتسويق الريادي.* تطوير مفهوم فريد للقيمة يميز الشركة عن المنافسين.* استخدام تقنيات العلامات التجاري…
Skills you'll practise
Advantages and disadvantages
Advantages
- University courses you can audit for free, with lectures, readings and practice quizzes.
- A verified certificate from the university if you pay for it.
- Self-paced: start any time.
Disadvantages
- Graded assignments and the certificate need the paid track.
- Audit access can expire a few weeks after the course ends.
- Learning is free, but the certificate costs money.
- Some parts (graded work, certificate) are paid.
- Taught in Arabic.
Some points apply to every course of this kind; see how we rank.
Free to audit
- Free: Choose "Audit this course" when you enrol: lectures, readings and practice are free.
- Paid: Graded assignments and the verified certificate (Certificate $39). Audit access may end after the course closes.
Taught by
- الاستاذ الدكتور حاتم الجوهريأستاذ التسويق، كلية الإدارة والاقتصاد
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