Creating Customer Value explores how organizations build competitive advantage by increasing customer willingness to pay. Learners are introduced to Harvard Business School Professor Felix Oberholzer-Gee’s Value Stick framework and discover how creating customer value, making effective pricing decisions, and capturing that value drive business success. Through real-world examples, learners examine strategic decisions that strengthen demand, improve pricing, and create lasting competitive advantage. This course is ideal for professionals seeking to enhance their strategic thinking and customer-focused decision-making.
Why do some companies consistently outperform seemingly similar competitors? In this module, you will examine how value creation drives competitive advantage and financial performance. Through strategic frameworks, company examples, and financial analysis, you will explore how successful firms incr…
Why are customers willing to pay more for some products, brands, and experiences than others? In this module, you will examine willingness to pay as a core driver of value creation and competitive advantage. Through auction dynamics, customer behavior scenarios, and strategic analysis, you'll explo…
Why do some companies create more value than competitors—even when they sell similar products at similar prices? In this module, you'll explore the value stick, a powerful framework for understanding how value is created, shared, and captured across customers, companies, suppliers, and employees. T…
Why do some companies achieve superior performance without charging the highest prices or capturing all the value they create? In this module, you will examine how firms capture and share value through pricing decisions, customer surplus, and supplier relationships. Through examples from Best Buy a…
Why do some companies consistently outperform competitors? In this concluding module, you will bring together the course's core concepts—including value creation, willingness to pay, the value stick, and value capture—to examine how firms build and sustain competitive advantage. Through a final str…
Some points apply to every course of this kind; see how we rank.
Harvard University is in Tier 1: world-leading universities and India's top institutes of our institution ranking (98/100). CS50 and HarvardX are among the best-taught courses anywhere.
Instructor: Dennis Freeman, Kendra Pugh This course provides an integrated introduction to electrical engineering and computer science, including modern software engineering, linear systems analysis, electronic circuits, and decision-making. The lecture videos provide an overview of each topic, whi…
Harvard University · edX
Mobilize people to tackle tough problems and build the capacity to thrive through the dangers of change
Harvard University · edX
An introduction to the intellectual enterprises of computer science and the art of programming.
Instructor: Neha Narula, Tadge Dryja View the complete course: https://ocw.mit.edu/MAS-S62S18 YouTube Playlist: https://www.youtube.com/playlist?list... This course looks at the design of Bitcoin and other cryptocurrencies and how they function in practice, focusing on cryptography, game theory, an…
Harvard University · edX
An introduction to programming using Python, a popular language for general-purpose programming, data science, web programming, and more.
This course is a variant of Harvard College's introduction to computer science, CS50, designed especially for business professionals. Whereas CS50 itself takes a bottom-up approach, emphasizing mastery of low-level concepts and implementation details thereof, this course takes a top-down approach,…
