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Delivering, Promoting, and Sustaining Customer Value
Overview
Learn how organizations deliver, communicate, and sustain customer value through effective marketing and relationship management strategies. This course explores distribution, promotion, customer relationship management, and execution practices that help businesses strengthen customer engagement and maintain long-term market success.
You will develop practical skills in designing place and promotional strategies that align with customer expectations and business objectives. The course also examines how customer relationship management supports loyalty, retention, and long-term growth while improving strategic execution across marketing operations.
What makes this course unique is its focus on connecting value delivery with relationship-building and strategic implementation. By combining marketing theory with practical business applications, the course prepares learners to apply customer-focused strategies in real-world organizational settings.
This course is ideal for marketing professionals, business learners, entrepreneurs, and customer experience specialists seeking to improve marketing execution and relationship management skills. Basic business or marketing knowledge is recommended, but no advanced experience is required.
Packt is one of the world's most prolific publishers of cutting-edge technical content. For over two decades, Packt has helped learners build practical skills through expert-led educational resources focused on real-world applications.
This course is part three of a three-course Specialization designed to provide a comprehensive learning pathway in this subject area. While it delivers standalone value and practical skills, learners seeking a more integrated and in-depth progression may benefit from completing the full Specialization.
Copyright ©2023 by Sage Publications Limited. All rights reserved, including rights for text and data mining and training of artificial technologies or similar technologies. Published by Sage Publications Limited, London. Used by arrangement with Sage Publications Limited.
Syllabus 4
- Place Strategies: Delivering the Value Proposition 1.5 hours
This module explores the complexities of global supply chains, focusing on regulatory compliance, logistics management, and strategies for delivering value to consumers. Learners will examine key supply chain objectives, integration decisions, and performance metrics, while gaining insights into re…
- Promotional Strategies: Advocating the Value Proposition 1 hour
This module guides learners through the process of developing effective promotional strategies by examining external and consumer influences, setting SMART promotional objectives, and selecting appropriate tactics. Learners will explore how to align promotional efforts with market demands and produ…
- Customer Relationship Management: Developing and Growing Customer Relationships 1 hour
This module delves into strategies for building and sustaining strong customer relationships by leveraging customer insights, trust, and digital tools. Learners will explore the importance of customer satisfaction and loyalty, examine the mechanics of managing relationships, and assess the long-ter…
- Facilitating Successful Strategy Execution 1 hour
This module examines the practical steps and frameworks necessary for effective strategy execution, including budgeting, ESG integration, transparency, and stakeholder engagement. Learners will explore real-world examples, such as BMW's customer engagement programs, and discover how to adapt strate…
Advantages and disadvantages
Advantages
- Structured courses with graded quizzes, assignments and deadlines you can reset.
- A shareable certificate from the university or company when you pay.
- Financial aid is often approved for students in India (apply 15 days before you need it).
- Self-paced: start any time.
- A clear syllabus (4 parts) you can see before you start.
Disadvantages
- Paid after a 7-day free trial (Coursera Plus or per course).
- Some courses can be audited for free, but graded work and certificates need payment.
Some points apply to every course of this kind; see how we rank.
This course is paid. Here is how to take it for free
- Free trials: You can start a 7-day free trial for many individual courses, Specializations, or a Coursera Plus subscription to test full course features. Cancel before the seventh day if you do not want to be charged.
- Financial aid: If you cannot afford the fee for a certificate, you can apply for financial aid through the link on the course home page by filling out an application about your background and goals.
Taught by
- Sage Instructors
Sage Publications is in Tier 4: commercial training companies and platform-made courses of our institution ranking (58/100).
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