Master the digital advertising lifecycle. Learn to navigate major platforms, select precise targeting, and craft high-performing creative. You’ll gain the skills to analyze campaign metrics, optimize for ROI, and communicate data-driven insights to stakeholders with confidence.
What you'll learn
Compare traditional and digital advertising, and explain how the digital ecosystem and pricing models work
Match advertising platforms, formats, and buying approaches to campaign objectives
Develop audience targeting strategies for a privacy-focused advertising landscape
Align campaign objectives, budgets, creative, and device considerations
Evaluate performance using meaningful KPIs, ROI, and attribution models
Conduct A/B tests and optimize campaigns based on results
Communicate data-driven campaign insights to stakeholders
Instructor: Dennis Freeman, Kendra Pugh This course provides an integrated introduction to electrical engineering and computer science, including modern software engineering, linear systems analysis, electronic circuits, and decision-making. The lecture videos provide an overview of each topic, whi…
Instructor: Neha Narula, Tadge Dryja View the complete course: https://ocw.mit.edu/MAS-S62S18 YouTube Playlist: https://www.youtube.com/playlist?list... This course looks at the design of Bitcoin and other cryptocurrencies and how they function in practice, focusing on cryptography, game theory, an…
This course is a variant of Harvard College's introduction to computer science, CS50, designed especially for business professionals. Whereas CS50 itself takes a bottom-up approach, emphasizing mastery of low-level concepts and implementation details thereof, this course takes a top-down approach,…