This course starts with the basic understanding of classical theory of pricing. It then progresses towards understanding and analysing cost-based pricing heuristics, demand curve analysis, and competition based pricing.
What you'll learn
Evaluate pricing using the 3C+O framework
Apply cost based pricing heuristics
Identify and account for relevant competition while making pricing decisions
Identify the drivers of consumer value perceptions and their impact on pricing
Understand the mechanism of price discrimination and its applications in practice
Advantages and disadvantages
Advantages
University courses you can audit for free, with lectures, readings and practice quizzes.
A verified certificate from the university if you pay for it.
Taught by Indian Institute of Management Bangalore, one of the strongest names in its field.
Disadvantages
Graded assignments and the certificate need the paid track.
Audit access can expire a few weeks after the course ends.
Learning is free, but the certificate costs money.
Some parts (graded work, certificate) are paid.
Runs on fixed dates, so you may have to wait for the next run.
Some points apply to every course of this kind; see how we rank.
Free to audit
Free: Choose "Audit this course" when you enrol: lectures, readings and practice are free.
Paid: Graded assignments and the verified certificate (Certificate $199). Audit access may end after the course closes.
Before you start
Undergraduate level exposure to Economics
Taught by
Sreelata JonnalageddaAssociate Professor, Marketing
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