Harvard University · edX
Exercising Leadership: Foundational Principles
4.71,590 ratingsMobilize people to tackle tough problems and build the capacity to thrive through the dangers of change
Overview
Nach Abschluss dieses Projekts kannst du auf Facebook Audience Insights zugreifen und wichtige Informationen für deine Facebook Werbekampagnen filtern. Du wirst lernen deine Zielgruppe gezielt auf Facebook anzusprechen und deine Werbekampagne dementsprechend zu gestalten.
Das Ziel dieses Projekts ist dich mit der Nutzung von Facebook Audience Insights vertraut zu machen, um deine Facebook Marketing Strategie anpassen zu können.
Das Ziel von Social Media Marketing besteht darin kreative Wege zu finden um seine Zielgruppe in den sozialen Medien anzusprechen und für deine Produkte oder Dienstleistungen zu begeistern. Dies geschieht oftmals auf Basis eines geringen Marketing Budgets.
Heute wirst du zunächst eine Facebook Business Seite erstellen. Anschließend wirst du lernen auf Facebook Insights zuzugreifen. Facebook Insights ist ein wertvolles Marketing Analytics tool, welches eine Vielzahl von Daten für Unternehmen auf Facebook bereit stellt um die Gewohnheiten von Facebook Usern die auf deine Seite zugreifen besser zu verstehen.
Syllabus 1
- Projekt-Überblick 1.5 hours
Nach Abschluss dieses Projekts kannst du auf Facebook Audience Insights zugreifen und und wichtige Informationen für deine Facebook Werbekampagnen filtern.
Advantages and disadvantages
Advantages
- Structured courses with graded quizzes, assignments and deadlines you can reset.
- A shareable certificate from the university or company when you pay.
- Financial aid is often approved for students in India (apply 15 days before you need it).
- Self-paced: start any time.
- A clear syllabus (1 parts) you can see before you start.
Disadvantages
- Paid after a 7-day free trial (Coursera Plus or per course).
- Some courses can be audited for free, but graded work and certificates need payment.
- Short (2 Stunden): an overview, not deep coverage.
- Taught in German.
Some points apply to every course of this kind; see how we rank.
This course is paid. Here is how to take it for free
- Free trials: You can start a 7-day free trial for many individual courses, Specializations, or a Coursera Plus subscription to test full course features. Cancel before the seventh day if you do not want to be charged.
- Financial aid: If you cannot afford the fee for a certificate, you can apply for financial aid through the link on the course home page by filling out an application about your background and goals.
Taught by
- Michelle FloresSubject Matter Expert, Freedom Learning Group
Coursera is in Tier 4: commercial training companies and platform-made courses of our institution ranking (56/100). Made by the platform, often short guided projects.
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