A common necessity among business professionals who are new to an international work environment is the ability to create a plan of action to launch a new product. In this task, one has to communicate with many different departments within a company including finance and marketing. In this capstone project, you will create a plan of action to launch a new product. This plan will include:
· A project status report
· A copy of the marketing campaign
· A basic budget analysis for the project
· A short presentation for upper management with details on the project’s status
This project will give you the opportunity to apply your English skills learned in the courses to develop a useful document for your current job or a document that you could use as an example to demonstrate your new abilities and skills.
Syllabus 5
Week 1 CEO, CFO, and CMO 10 hours
All Executives Produce Same Deliverables in Week 1
Week 2 CEO / CFO / CMO Deliverables 6 hours
CEO Track, CFO Track, CMO Track Lessons and Assignments
Week 3 CEO / CFO / CMO Deliverables 13 hours
CEO Track, CFO Track, CMO Track Lessons and Assignments
Week 4 CEO / CFO / CMO Deliverables 6 hours
CEO Track, CFO Track, CMO Track Lessons and Assignments
Final Capstone Portfolio and Business Presentation 2.5 hours
All Executives Complete the Capstone Portfolio and Presentation.
Advantages and disadvantages
Advantages
Structured courses with graded quizzes, assignments and deadlines you can reset.
A shareable certificate from the university or company when you pay.
Financial aid is often approved for students in India (apply 15 days before you need it).
Self-paced: start any time.
A clear syllabus (5 parts) you can see before you start.
Hands-on: you build or practise, not just watch.
Disadvantages
Paid after a 7-day free trial (Coursera Plus or per course).
Some courses can be audited for free, but graded work and certificates need payment.
Taught in Chinese.
Some points apply to every course of this kind; see how we rank.
This course is paid. Here is how to take it for free
Free trials: You can start a 7-day free trial for many individual courses, Specializations, or a Coursera Plus subscription to test full course features. Cancel before the seventh day if you do not want to be charged.
Financial aid: If you cannot afford the fee for a certificate, you can apply for financial aid through the link on the course home page by filling out an application about your background and goals.
Taught by
Andrea Mürau HarawayInternational Educator, Arizona State University, Global Launch
Wanda HuberInternational Educator, Arizona State University Global Launch
Jenny YoungInternational Educator, Arizona State University Global Launch
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