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Arizona State University via Coursera

总计划案 Final Project

Overview

对于国际工作环境不熟悉的商务专业人士,普遍需要的能力是能写发表新产品的行动方案。在这工作实务,有一人必须和公司内的各不同的部门沟通,包括财务和营销部。在这总计划案,你将写一份发表新产品的行动方案。这计划将包含:

● 项目现况报告

● 营销活动

● 项目的基本预算分析报告

● 对管理阶层做项目阶段简报

这项目将提供机会让你应用本课程你所学的英语技能,提升你目前工作所要求的有用文件,或是用一份文件来当作范例,可呈现出你的新能力和技能。

A common necessity among business professionals who are new to an international work environment is the ability to create a plan of action to launch a new product. In this task, one has to communicate with many different departments within a company including finance and marketing. In this capstone project, you will create a plan of action to launch a new product. This plan will include:

· A project status report

· A copy of the marketing campaign

· A basic budget analysis for the project

· A short presentation for upper management with details on the project’s status

This project will give you the opportunity to apply your English skills learned in the courses to develop a useful document for your current job or a document that you could use as an example to demonstrate your new abilities and skills.

Syllabus 5

  1. Week 1 CEO, CFO, and CMO 10 hours

    All Executives Produce Same Deliverables in Week 1

  2. Week 2 CEO / CFO / CMO Deliverables 6 hours

    CEO Track, CFO Track, CMO Track Lessons and Assignments

  3. Week 3 CEO / CFO / CMO Deliverables 13 hours

    CEO Track, CFO Track, CMO Track Lessons and Assignments

  4. Week 4 CEO / CFO / CMO Deliverables 6 hours

    CEO Track, CFO Track, CMO Track Lessons and Assignments

  5. Final Capstone Portfolio and Business Presentation 2.5 hours

    All Executives Complete the Capstone Portfolio and Presentation.

Advantages and disadvantages

Advantages

  • Structured courses with graded quizzes, assignments and deadlines you can reset.
  • A shareable certificate from the university or company when you pay.
  • Financial aid is often approved for students in India (apply 15 days before you need it).
  • Self-paced: start any time.
  • A clear syllabus (5 parts) you can see before you start.
  • Hands-on: you build or practise, not just watch.

Disadvantages

  • Paid after a 7-day free trial (Coursera Plus or per course).
  • Some courses can be audited for free, but graded work and certificates need payment.
  • Taught in Chinese.

Some points apply to every course of this kind; see how we rank.

This course is paid. Here is how to take it for free

  • Free trials: You can start a 7-day free trial for many individual courses, Specializations, or a Coursera Plus subscription to test full course features. Cancel before the seventh day if you do not want to be charged.
  • Financial aid: If you cannot afford the fee for a certificate, you can apply for financial aid through the link on the course home page by filling out an application about your background and goals.

Taught by

  • Andrea Mürau HarawayInternational Educator, Arizona State University, Global Launch
  • Wanda HuberInternational Educator, Arizona State University Global Launch
  • Jenny YoungInternational Educator, Arizona State University Global Launch

Arizona State University is in Tier 3: good universities, respected companies, nonprofits and well-known teachers of our institution ranking (72/100).

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