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Great Learning via Great Learning Academy

Mailchimp Email Marketing Automation

Overview

This free Mailchimp course covers how to streamline campaigns and improve customer engagement using automation. You’ll learn the core concepts, features, and processes of marketing automation, along with the benefits it provides through the marketing automation funnel. The course also includes practical training with Mailchimp, where you will design, automate, and analyze marketing campaigns to enhance the streams and performance. By the end of the course, you will know how to create effective campaigns, segment your audience, and use email automation to achieve optimal marketing outcomes.

What you'll learn

  • Marketing Automation
  • Campaign creation
  • Audience segmentation
  • Email automation

Syllabus 2

  1. Introduction - To Marketing Automation

    In this module, you’ll explore the core concepts, key features, and capabilities of marketing automation tools, the process involved in marketing automation, the marketing automation funnel, and the benefits it offers in streamlining campaigns and enhancing customer engagement.

  2. Marketing Automation with Mailchimp

    In this module, you’ll learn to use Mailchimp’s features and tools to design, automate, and analyze marketing campaigns for improved reach and performance.

Advantages and disadvantages

Advantages

  • Free, short, with a free certificate.
  • Made in India, with examples Indian students will recognise.
  • Free certificate when you finish.
  • Completely free.
  • Self-paced: start any time.
  • A clear syllabus (2 parts) you can see before you start.

Disadvantages

  • Introductory; the certificate carries little weight with employers.
  • Expect follow-up calls and emails about paid programs.
  • Short (30 minutes): an overview, not deep coverage.

Some points apply to every course of this kind; see how we rank.

Free, with a free certificate

  • Free: Sign up with your email or phone to watch.
  • Certificate: Free when you finish the videos and quiz.

Taught by

  • Dr. Pavankumar GurazadaDr. Pavankumar Gurazada brings a unique blend of industry experience and academic expertise, specializing in marketing,…

Great Learning is in Tier 4: commercial training companies and platform-made courses of our institution ranking (58/100).

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