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MIT OpenCourseWare via MIT

Marketing Management

Overview

This course provides an introduction to the fundamental concepts of marketing, including a customer orientation, matched with attention to competition and core strengths. It is organized so that each class is either a lecture or a case discussion. This course is a half semester MBA course taught to students in their first semester at Sloan. Together with their other core courses, students have the option of taking this course or an introductory finance course. This course is a prerequisite for all of the advanced marketing courses.

Skills you'll practise

Business & ManagementManagementMarketingStrategy & Innovation

Advantages and disadvantages

Advantages

  • The real MIT course: lecture notes, problem sets and exams, often with solutions.
  • Free, with no sign-up or deadlines.
  • Taught by Massachusetts Institute of Technology, one of the strongest names in its field.
  • Completely free.
  • Self-paced: start any time.

Disadvantages

  • No certificate, no grading and no forum: you need to be self-driven.
  • Many courses are recordings of past semesters and some have notes only, no videos.
  • No certificate.

Some points apply to every course of this kind; see how we rank.

Free to learn

  • Free: All the materials are free to use, with no sign-up. MIT OpenCourseWare gives no certificate.

Taught by

  • Prof. Duncan Simester

Massachusetts Institute of Technology is in Tier 1: world-leading universities and India's top institutes of our institution ranking (98/100). OpenCourseWare is the gold standard for free university material.

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