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MIT OpenCourseWare via MIT

Marketing Strategy

Overview

The course is aimed at helping students look at the entire marketing mix in light of the strategy of the firm. It is most helpful to students pursuing careers in which they need to look at the firm as a whole. Examples include consultants, investment analysts, entrepreneurs, and product managers.

Objectives

Identify, evaluate, and develop marketing strategies.

Evaluate a firm’s opportunities.

Anticipate competitive dynamics.

Evaluate the sustainability of competitive advantages.

Skills you'll practise

Business & ManagementMarketing

Advantages and disadvantages

Advantages

  • The real MIT course: lecture notes, problem sets and exams, often with solutions.
  • Free, with no sign-up or deadlines.
  • Taught by Massachusetts Institute of Technology, one of the strongest names in its field.
  • Completely free.
  • Self-paced: start any time.

Disadvantages

  • No certificate, no grading and no forum: you need to be self-driven.
  • Many courses are recordings of past semesters and some have notes only, no videos.
  • No certificate.

Some points apply to every course of this kind; see how we rank.

Free to learn

  • Free: All the materials are free to use, with no sign-up. MIT OpenCourseWare gives no certificate.

Taught by

  • Prof. Birger Wernerfelt

Massachusetts Institute of Technology is in Tier 1: world-leading universities and India's top institutes of our institution ranking (98/100). OpenCourseWare is the gold standard for free university material.

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