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Emory University via Coursera

Mastering Business Essentials: Introduction

4.976 ratings at Coursera

Overview

Master the business essentials in a simple, direct, and fun way. Get rid of the imposter syndrome; mastering the business essentials only requires focus and curiosity.

Syllabus 5

  1. What is MBE (Mastering Business Essentials)? 40 minutes

    When I was younger, I thought "business" was all about money and greedy companies. Now, I realize business is fascinating, empowering, and fun. Business = doing great work for customers and getting paid for the work. The world's biggest and most complex problems will be solved when government & bus…

  2. Profits are oxygen; it keeps the business alive 55 minutes

    One of the simplest ways to think about profits is something called the value stack. Graphically, it looks like 3 Legos stacked on top of each other. The value stack looks simple, but it is crazy useful. It helps to visualize marketing, strategy, and pricing. You will see if used often in this spec…

  3. Supply chain is heavy = factories, warehouses, trains, ships, trucks 30 minutes

    In the digital world we live in, it's easy to forget that products take a long journey to get to us. Whenever you see a truck, train, plane, delivery van, retail store, or package = that's the supply chain. "Process flows" are a simple tool to chronologically visualize how the products get designed…

  4. What is our business? What should we outsource? 40 minutes

    All businesses need to decide "what do we want to be when we grow up?" There are advantages to being vertically integrated (doing a lot of the activities yourself) and also times when it's smarter to outsource non-core things to others.

  5. In business, the answer is often, "it depends" 1.5 hours

    The goal of MBE (Mastering Business Essentials) is to make you a better (and more confident) decision maker. This will include the top 150+ business frameworks to think about strategy, marketing, finance, and operational problems. Hoping these tools, skills, and practice will help with your career…

Advantages and disadvantages

Advantages

  • Structured courses with graded quizzes, assignments and deadlines you can reset.
  • A shareable certificate from the university or company when you pay.
  • Financial aid is often approved for students in India (apply 15 days before you need it).
  • From Emory University, a well-regarded name.
  • Rated 4.9 out of 5 by 76 learners.
  • Self-paced: start any time.
  • A clear syllabus (5 parts) you can see before you start.

Disadvantages

  • Paid after a 7-day free trial (Coursera Plus or per course).
  • Some courses can be audited for free, but graded work and certificates need payment.

Some points apply to every course of this kind; see how we rank.

This course is paid. Here is how to take it for free

  • Free trials: You can start a 7-day free trial for many individual courses, Specializations, or a Coursera Plus subscription to test full course features. Cancel before the seventh day if you do not want to be charged.
  • Financial aid: If you cannot afford the fee for a certificate, you can apply for financial aid through the link on the course home page by filling out an application about your background and goals.

Taught by

  • John KimAssociate Professor in the Practice, Organization & Management

Emory University is in Tier 2: excellent universities and the companies that build the technology of our institution ranking (84/100).

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