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Aptly

Mastering Prompting Skills for Social Media Marketing

via edX

Overview

Learn how to use generative AI more effectively for social media marketing through better prompting. In this short course, you’ll explore practical prompting techniques to generate content ideas, write captions, create visuals, and uncover audience insights. You’ll also learn frameworks for improving AI outputs and develop a strategy for integrating prompting into your marketing workflow.

What you'll learn

  • Explain how generative AI is transforming social media marketing and where prompting can create the most value.
  • Identify the key components of effective AI prompts and apply frameworks such as the CCC framework.
  • Use AI prompts to generate social media ideas, captions, visuals, and audience insights.
  • Evaluate and refine AI-generated marketing content and develop a strategy for using prompting in your workflow.

Skills you'll practise

Social Media MarketingWorkflow ManagementPrompt EngineeringArtificial Intelligence InfrastructureSocial Media CampaignsContent CreationMarketingChatGPTSocial MediaArtificial IntelligenceGenerative Artificial Intelligence

Advantages and disadvantages

Advantages

  • University courses you can audit for free, with lectures, readings and practice quizzes.
  • A verified certificate from the university if you pay for it.
  • Covers niche tools that universities don't teach.
  • Self-paced: start any time.

Disadvantages

  • Graded assignments and the certificate need the paid track.
  • Audit access can expire a few weeks after the course ends.
  • Many courses are produced quickly from slides and screen recordings; read the reviews first.
  • Learning is free, but the certificate costs money.
  • Some parts (graded work, certificate) are paid.

Some points apply to every course of this kind; see how we rank.

Free to audit

  • Free: Choose "Audit this course" when you enrol: lectures, readings and practice are free.
  • Paid: Graded assignments and the verified certificate (Certificate $49.99). Audit access may end after the course closes.

Taught by

  • Anke AudenaertCEO & Co-Founder Aptly, Adj. Professor, UCLA Anderson School of Management

Aptly is in Tier 5: mass-produced or unclear of our institution ranking (36/100).

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