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ZHAW Zurich University of Applied Sciences via edX

MT3 Marketing Technology

Overview

The Marketing Technology Professional Certificate, offered by the ZHAW School of Management and Law and the School of Engineering, is a three-course program meticulously designed to accelerate your career at the intersection of marketing strategy and cutting-edge technology.

What you'll learn

  • Map today’s MarTech landscape and understand why tool growth outpaces consolidation in other industries.
  • Evaluate and prioritise tools to build a streamlined stack that fits your goals and avoids overlapping features or wasted spending.
  • Leverage data-driven strategies to turn marketing and tech resources into a sustained competitive edge.
  • Track key trends and frameworks that help marketing leaders stay ahead of rapid MarTech evolution.

Skills you'll practise

Marketing BudgetsCustomer Acquisition ManagementManagementMarketing StrategiesMarketingContinuous Improvement Process

Advantages and disadvantages

Advantages

  • University courses you can audit for free, with lectures, readings and practice quizzes.
  • A verified certificate from the university if you pay for it.
  • Self-paced: start any time.

Disadvantages

  • Graded assignments and the certificate need the paid track.
  • Audit access can expire a few weeks after the course ends.
  • Learning is free, but the certificate costs money.
  • Some parts (graded work, certificate) are paid.

Some points apply to every course of this kind; see how we rank.

Free to audit

  • Free: Choose "Audit this course" when you enrol: lectures, readings and practice are free.
  • Paid: Graded assignments and the verified certificate (Certificate $189). Audit access may end after the course closes.

Taught by

  • Marcel HüttermannDr.
  • Jochen WulfDr.

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