The Marketing Technology Professional Certificate, offered by the ZHAW School of Management and Law and the School of Engineering, is a three-course program meticulously designed to accelerate your career at the intersection of marketing strategy and cutting-edge technology.
What you'll learn
Map today’s MarTech landscape and understand why tool growth outpaces consolidation in other industries.
Evaluate and prioritise tools to build a streamlined stack that fits your goals and avoids overlapping features or wasted spending.
Leverage data-driven strategies to turn marketing and tech resources into a sustained competitive edge.
Track key trends and frameworks that help marketing leaders stay ahead of rapid MarTech evolution.
Instructor: Dennis Freeman, Kendra Pugh This course provides an integrated introduction to electrical engineering and computer science, including modern software engineering, linear systems analysis, electronic circuits, and decision-making. The lecture videos provide an overview of each topic, whi…
Instructor: Neha Narula, Tadge Dryja View the complete course: https://ocw.mit.edu/MAS-S62S18 YouTube Playlist: https://www.youtube.com/playlist?list... This course looks at the design of Bitcoin and other cryptocurrencies and how they function in practice, focusing on cryptography, game theory, an…
This course is a variant of Harvard College's introduction to computer science, CS50, designed especially for business professionals. Whereas CS50 itself takes a bottom-up approach, emphasizing mastery of low-level concepts and implementation details thereof, this course takes a top-down approach,…