Harvard University · edX
Exercising Leadership: Foundational Principles
4.71,590 ratingsMobilize people to tackle tough problems and build the capacity to thrive through the dangers of change
Overview
The world of business strategy is in transition. What used to work doesn't anymore -- not necessarily.
This course prepares you to think strategically in an age when companies like Apple, Google, and Microsoft have become more valuable (in market cap terms) than companies like Exxon. Today, business value and competitive advantage arise more often from consumer perceptions of what is "cool" than from physical assets or economies of scale.
In this course -- the first of a three-course specialization tailored specifically for the age of creativity and innovation -- you will gear up for the challenges of strategy formulation and implementation in a 21st century business.
After taking the course, you'll be able to:
- Explain why "doing" strategy is considered "the high point of managerial activity" (Mintzberg);
- Recognize and avoid the old, tired ideas about strategy that are still out there, so you can adopt fresher, better ideas;
- Point out how doing strategy has changed because of advancing technology and globalization;
- Prepare for the Capstone Project for the Strategic Management and Innovation Specialization
Syllabus 5
- A 21st Century Approach to Business Strategy 5 minutes
A short intro to the Course.
- What is strategy? And why do we care about it? 4.5 hours
Strategy can mean a lot of things. In this module, you'll encounter examples of strategy in action that demonstrate what people mean when they talk about strategy. After completion of the module, you'll be able to: Describe examples of strategy in action; Recognize "strategic situations"; Explain t…
- The Evolution of Strategy...Past Progress, Past Mistakes 2 hours
Historically, strategy consulting and strategic planning have been big business. Companies have spent a lot over the years on sophisticated, high-brow "strategic" consulting. For a long time, consultants were the strategy "high-priests" of business. Until it all fell apart. Many past approaches hav…
- Changing World, Changing Strategies 2 hours
In the past several decades, a lot has changed in the world. Many more people and nations (China, India, Russia, etc) have joined the global market economy. The number of Internet users has skyrocketed and continues dramatically upward. Shipping traffic between countries has multiplied and also con…
- Capstone Project Intro -- Strategy in a 21st Century Creative Company 3 hours
An up-and-coming (and very ambitious) design firm is unexpectedly invited to bid for a work against more prominent competitors. The job: Design the logo and other elements of the public identity of the national sports team. Winning will vault e-Types to much greater prominence. Their work will be d…
Skills you'll practise
Advantages and disadvantages
Advantages
- Structured courses with graded quizzes, assignments and deadlines you can reset.
- A shareable certificate from the university or company when you pay.
- Financial aid is often approved for students in India (apply 15 days before you need it).
- Rated 4.7 out of 5 by 4,617 learners.
- Self-paced: start any time.
- A clear syllabus (5 parts) you can see before you start.
- Hands-on: you build or practise, not just watch.
Disadvantages
- Paid after a 7-day free trial (Coursera Plus or per course).
- Some courses can be audited for free, but graded work and certificates need payment.
Some points apply to every course of this kind; see how we rank.
This course is paid. Here is how to take it for free
- Free trials: You can start a 7-day free trial for many individual courses, Specializations, or a Coursera Plus subscription to test full course features. Cancel before the seventh day if you do not want to be charged.
- Financial aid: If you cannot afford the fee for a certificate, you can apply for financial aid through the link on the course home page by filling out an application about your background and goals.
Taught by
- Robert AustinProfessor, Management of Creativity and Innovation, Department of Management, Politics, and Philosophy
Copenhagen Business School is in Tier 3: good universities, respected companies, nonprofits and well-known teachers of our institution ranking (76/100).
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