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A B Testing courses

Learn A B Testing online: university courses, full YouTube courses, and courses with free certificates, from the IITs, MIT, Harvard, Google, Microsoft and more.

33 courses

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Showing 33 courses

Meta

Marketing Analytics with Meta

4.8279 ratings

This course explores Meta Marketing Analytics Tools. You'll learn how to create ads using Meta Ads Manager, utilize Meta experiments, optimize ads through A/B testing, integrate data from campaigns and perform an analysis to evaluate the results. By the end of this course you will be able to: • Cre…

  • Coursera
  • 5 weeks of study, 5-6 hours/week
  • Self-paced
  • Paid certificate

freeCodeCamp

Data Science Essentials – Crash Course in A/B Testing with Case Study

In this applied Data Science Crash Course, we cover everything you need to know about A/B testing, from the concepts to the practical details they can apply in business. The course merges in-depth statistical analysis (think hypothesis testing, significance levels, and the nitty-gritty of pooled es…

Free video
  • YouTube
  • 2.5 hours
  • Self-paced
  • Free video

Microsoft

AI for Marketing Professionals

Master the essentials of Generative AI in this practical course for marketers. From crafting precision prompts and automating multi-channel workflows to ensuring brand compliance and data-driven segmentation, you'll learn to integrate AI responsibly into your daily strategy to boost creativity and…

  • edX
  • Self-paced
  • Free to audit
  • Paid certificate
  • Intermediate

Microsoft

AI for Creatives

This course equips marketers to apply generative AI responsibly. Learn its capabilities/limits, apply privacy, compliance and brand safety practices, craft prompts for copy, plan campaigns, reuse assets, run A/B tests, and review outputs for quality and brand tone.

  • edX
  • Self-paced
  • Free to audit
  • Paid certificate
  • Intermediate

Microsoft

Implement A/B testing and progressive exposure deployment

Learn A/B testing methodologies, progressive exposure strategies, and ring-based deployment architectures for data-driven feature validation and controlled rollouts.

  • Microsoft Learn
  • 15 minutes
  • Self-paced
  • Free course
  • Free badge
  • Advanced

University of Minnesota

Causal Inference Project Ideation

Organizations can harness the power of causal inference through randomized field experiments, uncovering the true effects of interventions and enabling data-driven decision-making. In this course, we will delve into how companies are currently utilizing A/B testing. Additionally, we will explore th…

  • Coursera
  • Self-paced
  • Paid certificate

Aptly

Supercharge your Social Media Marketing with AI

Learn how to supercharge your social media marketing with AI tools you can use right away. You’ll generate content ideas, captions, visuals, and hashtags faster while keeping your brand voice intact. Use AI to uncover audience insights, spot trends, optimize campaigns, and make real-time decisions.…

  • edX
  • Self-paced
  • Free to audit
  • Paid certificate
  • Beginner

Coursera

Beyond basics: Advanced Data Analysis with Python

In this course, you'll elevate your analytical capabilities with advanced statistical methods and testing procedures. You'll learn to conduct hypothesis tests, design and analyze A/B tests, and automate analytical workflows. Working with real employee and medical data, you'll gain hands-on experien…

  • Coursera
  • 6 -7 hours
  • Self-paced
  • Paid certificate

Coursera

Run Smart A/B Tests

Ready to turn guesswork into guaranteed results? This Short Course was created to help marketing professionals accomplish systematic email optimization through strategic testing. By completing this course, you'll be able to design hypothesis-driven A/B tests, configure optimal test parameters, and…

  • Coursera
  • 90 minutes
  • Self-paced
  • Paid certificate

Coursera

Design A/B Tests for Financial Impact

Design robust A/B tests for finance: define null vs alternative hypotheses, plan experiments, and measure an algorithm’s impact on Sharpe ratio. Draft test framing in chat and share an experiment plan in Google Sheets for quant lead approval.

  • Coursera
  • 2.5 hours
  • Self-paced
  • Paid certificate

Coursera

Generate Visuals for A/B Testing Success

This course introduces practical, hands-on skills for creating and optimizing campaign visuals using generative AI. You’ll learn how to write effective prompts, refine outputs for brand consistency, and prepare assets for A/B testing. Through guided lessons, you’ll generate image variations, compre…

  • Coursera
  • Self-paced
  • Paid certificate

Coursera

Performance Optimization & Analytics

Learn how to move beyond basic campaign launches and start using data to improve results. In this course, you will classify marketing content by buyer journey stage, segment your audiences based on behavior and demographics, and design and execute A/B tests to find what resonates. You will work in…

  • Coursera
  • Self-paced
  • Paid certificate

Coursera

Test Email Variations

Email performance shouldn’t rely on guesswork. In this course, you’ll learn how to use A/B testing to make smarter, data-driven decisions that improve your email campaigns. You’ll start by learning how to design structured A/B tests, including defining hypotheses, isolating variables, and setting s…

  • Coursera
  • 2.5 hours
  • Self-paced
  • Paid certificate

Coursera

User Segmentation, Experimentation, and Retention Analytics

You'll learn to analyze user behavior through advanced segmentation and retention techniques that directly impact business decisions. By completing this course, you'll gain the expertise to identify distinct user groups using clustering algorithms, design statistically valid A/B tests, and calculat…

  • Coursera
  • Self-paced
  • Paid certificate