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Northwestern University

Content, Advertising & Social IMC

4.71,112 ratings

Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are succe…

  • Coursera
  • 4 weeks of study, 1-3 hours/week
  • Self-paced
  • Paid certificate

Université de Montréal

Recommender Systems: Behind the Screen

How are items recommended when you’re browsing for movies, jobs or clothing online? Register here and you’ll discover the fundamental concepts and methods allowing the most relevant item suggestions to users from e-commerce to online advertisement.

  • edX
  • Self-paced
  • Free to audit
  • Paid certificate
  • Beginner

Adelaide University

Big Data Fundamentals

Unpack big data fundamentals to learn how big data is driving organisational change and essential analytical tools and techniques, including data mining and PageRank algorithms.

  • edX
  • 10 weeks, 7 - 9 hours per week
  • Self-paced
  • Free to audit
  • Paid certificate
  • Intermediate

Meta

Data Analytics Methods for Marketing

4.7298 ratings

This course explores common analytics methods used by marketers such as audience segmentation, clustering and marketing mix modeling. . You'll explore how to use linear regression for marketing planning and forecasting, and how to assess advertising effectiveness through experiments. By the end of…

  • Coursera
  • 5 weeks of study, 5-6 hours/week
  • Self-paced
  • Paid certificate

The University of Hong Kong

Making Sense of the News: News Literacy Lessons for Digital Citizens

4.8238 ratings

Never before has the need for News Literacy been more urgent. As news consumers are bombarded with a constant stream of fake news, propaganda, hoaxes, rumors, satire, and advertising — that often masquerade as credible journalism — it is becoming more and more difficult to distinguish fact from fic…

  • Coursera
  • 6 weeks of study, 2-3 hours/week
  • Self-paced
  • Paid certificate

University of California, Irvine

Identifying, Attracting, and Growing Your Digital Audience

4.7306 ratings

Welcome to Course 1 of the E-Marketing Specialization: Identifying, Attracting, and Growing Your Digital Audience. In this course, we will begin with a brief introduction to digital marketing and how a brand’s identity is closely linked to its digital presence. We will explore strategies to identif…

  • Coursera
  • 4 weeks of study, 2-3 hours of work per week
  • Self-paced
  • Paid certificate

Meta

Meta Social Media Marketing Capstone

4.6749 ratings

In this capstone course, you will practice creating a presentation on the marketing campaign you’ve been developing throughout the program with a project where you will gain hands-on experience with communicating results and formulating recommendations based on the results of a social marketing cam…

  • Coursera
  • 3 weeks of study, 5-6 hours per week
  • Self-paced
  • Paid certificate

The University of Tokyo

Four Facets of Contemporary Japanese Architecture: Theory

Learn the history, ideas and concepts behind contemporary Japanese architecture through four architectural facets and five generations of architects.

  • edX
  • Self-paced
  • Free to audit
  • Paid certificate
  • Intermediate

Université catholique de Louvain

CSR Reporting and Communication

4.76 ratings

Learn how to report and communicate credibly on your company CSR activities. Decode the “responsible” ads, labels and certifications of the products around you.

  • edX
  • 9 weeks, 5 - 7 hours per week
  • Self-paced
  • Free to audit
  • Paid certificate
  • Intermediate

Universidad Galileo

Marketing your Android apps

Creating and designing marketing activities to promote, monetize and increase the number of your app users.

  • edX
  • Self-paced
  • Free to audit
  • Paid certificate
  • Intermediate

University of Virginia Darden School Foundation

Generative AI in Marketing

Enhance marketing creativity using Generative AI

Learning path or series
  • Coursera
  • Self-paced
  • Paid certificate

Universitat Politècnica de València

Marketing digital en redes sociales

4.345 ratings

Aprende todo lo que necesitas saber para que tu marca o empresa se posicione en el mercado, obtenga nuevos clientes, aumente sus ventas y rentabilice al máximo la inversión de publicidad en redes sociales. Conviértete en un buen community manager con herramientas gratuitas y aprende a crear un plan…

  • edX
  • 3 weeks, 3 - 4 hours per week
  • Self-paced
  • Free to audit
  • Paid certificate
  • Beginner

University of California, Irvine

Esports Teams and Professional Players

4.688 ratings

This course will be focusing on the competitive Esport team and individual professional players. Whether you are playing on a team or competing as an individual, you will find that being a professional Esports player is more complex and nuanced than most people realize. We will be talking a lot abo…

  • Coursera
  • 2 weeks of study, 10 hours a week
  • Self-paced
  • Paid certificate

University of Virginia Darden School Foundation

Advertising in the Age of Generative AI

4.634 ratings

The Advertising in the Age of Generative AI course provides you with the knowledge, skills, and tools needed to build and maintain a clear and strong brand that is distinguishable from the competition and builds customer loyalty, familiarity, and comfortability. This course will allow for you to ap…

  • Coursera
  • 2 weeks of study, 1-2 hours per week.
  • Self-paced
  • Paid certificate

Universidad Galileo

Marketing Digital: Content & Community Manager

4.312 ratings

Aprende a crear estrategias de marketing de contenidos y domina Facebook, Instagram, YouTube, Twitter y más. Mide KPIs y obten resultados.

  • edX
  • 5 weeks, 3 - 4 hours per week
  • Self-paced
  • Free to audit
  • Paid certificate
  • Beginner

Alison

Diploma in Amazon Pay-Per-Click Fundamentals

4.147 ratings

This digital marketing diploma course provides a solid foundation in Amazon Pay-Per-Click (PPC) to equip you with the knowledge and skills required to effectively promote products, drive sales and maximise advertising return on investment (ROI) on the Amazon platform. We introduce you to Amazon PPC…

Learning path or series
  • Alison
  • 15 hours
  • Self-paced
  • Free course
  • Paid certificate
  • Beginner

Universitat Politècnica de València

Fundamentos del marketing digital

4.420 ratings

Aprende todo lo que necesitas saber para que tu marca o empresa se posicione en el mercado, obtenga nuevos clientes, aumente sus ventas y rentabilice al máximo la inversión en marketing digital.

  • edX
  • 3 weeks, 3 - 4 hours per week
  • Self-paced
  • Free to audit
  • Paid certificate
  • Beginner

Alison

Collaborative Advertising: Maximising Success through Strategic Partnerships

3.914 ratings

Collaborative advertising is rooted in the idea that businesses can achieve greater success by working together and leveraging their collective strengths. By combining their resources, brands can maximise their marketing impact, reach new customer segments and create more impactful and memorable ad…

  • Alison
  • 3 hours
  • Self-paced
  • Free course
  • Paid certificate
  • Advanced

Université catholique de Louvain

Reporting et communication de la RSE

4.65 ratings

Apprenez à rapporter et à communiquer de manière crédible sur les actions de responsabilité sociétale de votre entreprise (RSE). Décodez les publicités, labels et certifications « responsables » des produits qui vous entourent.

  • edX
  • 9 weeks, 5 - 7 hours per week
  • Self-paced
  • Free to audit
  • Paid certificate
  • Intermediate