University of British Columbia
Introduction to Marketing
4.634 ratingsLearn the fundamentals to marketing, including strategies and tools used across industries.
- edX
- 6 weeks, 3 - 5 hours per week
- Self-paced
- Free to audit
- Paid certificate
- Beginner
Free online
Social Media Strategy courses 31
Learn Social Media Strategy online: university courses, full YouTube courses, and courses with free certificates, from the IITs, MIT, Harvard, Google, Microsoft and more.
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Meta
GenAI in Social Media Marketing
4.761 ratingsIn this short course, you learn what generative AI is and discover how it can be applied in different business scenarios. You will explore how you can utilize generative AI to enhance your social media strategy, target your audience and streamline your social media content creation. You are introdu…
Partner
- Coursera
- 1 week of study, 3-4 hours
- Self-paced
- Paid · free trial
- Paid certificate
Davidson College
AI Technology for Marketing Optimization
3.611 ratingsUnlock the potential of AI in marketing by mastering advanced techniques such as predictive analytics, real-time optimization, NLP, email personalization, and social media strategy for impactful marketing.
- edX
- 3 weeks, 3 - 5 hours per week
- Self-paced
- Free to audit
- Paid certificate
- Beginner
Alison
Diploma in Social Media Strategy
3.9976 ratingsThis course traces the rise of social media over the last two decades. We show you how to conduct market analysis to better understand your customer base. We then explain how to audit social networks to identify where to spend resources with maximum return. We use practical demonstrations to illust…
Learning path or series
- Alison
- 15 hours
- Self-paced
- Free course
- Paid certificate
- Beginner
University of Colorado Boulder
Strategic Planning for Social Media
By completing this course, you will gain a comprehensive understanding of how to plan and execute a successful social media strategy. You will learn to apply strategic thinking to your social media efforts, ensuring that your messaging resonates with your target audience and aligns with your compan…
Partner
- Coursera
- 6-8 weeks, 2-3 hours per week
- Self-paced
- Paid · free trial
- Paid certificate
Aptly
Content Creation and Engagement for Social Media Marketing
Master the essentials of creating compelling social media content and driving meaningful engagement. Learn copywriting, storytelling, and visual creation with AI tools. Explore strategies for community building, social listening, and analytics. Discover how to track performance, report results, man…
- edX
- 3 weeks, 4 - 6 hours per week
- Self-paced
- Free to audit
- Paid certificate
- Beginner
Aptly
Quick Start Guide to Social Media
Jumpstart your social media marketing efforts with this course! Learn to identify your target audience, map their journey, and select the right platforms to engage them. Develop strategies for creating engaging content, growing your presence, and using analytics to optimize campaigns. By the end, y…
- edX
- Self-paced
- Free to audit
- Paid certificate
- Beginner
University of Maryland, College Park
Online Advertising & Social Media
Building an online brand and outreach strategy are paramount to any online advertising and social media strategy. The vast amount of data, customer insights, platforms and networks are re-imagined each day, demanding the marketer to be a savvy predictor. This course will prepare you for a comprehen…
Partner
- Coursera
- 1 week of study, 2-3 hours
- Self-paced
- Paid · free trial
- Paid certificate
University of Colorado Boulder
Social Media as a Marketing Tool in Business Communication
Advance Your Skills in Social Media Strategy
PartnerLearning path or series
- Coursera
- Self-paced
- Paid · free trial
- Paid certificate
Coursera
How to Set a Budget and Schedule for Your Facebook Ads
4.412 ratingsAt the end of this project, you will be able to strategically use your budget and ads for your social media strategy on Facebook. This will allow you to attract your target audience. You will have learned to adjust your budget and advertisement to ensure reaching your goal. The goal to optimize you…
Partner
- Coursera
- 1.5 hours
- Self-paced
- Paid · free trial
- Paid certificate
Coursera
Schedule Social Content
Ready to move beyond random posts and start driving real results? Social Media Strategy: Scheduling & Optimization is an intermediate course designed for marketers and content creators who want to master the art of strategic social media management. This course will teach you to stop guessing and s…
Partner
- Coursera
- 150 minutes
- Self-paced
- Paid · free trial
- Paid certificate
Coursera
Market Research, CRM, and Social Media Management
You'll develop comprehensive skills in market research, customer relationship management, and social media strategy that digital marketing professionals use daily. Through hands-on practice with industry-standard tools like HubSpot CRM and social media monitoring platforms, you'll learn to design e…
Partner
- Coursera
- 9.5 hours
- Self-paced
- Paid · free trial
- Paid certificate
Coursera
Interests of the average Facebook User
After completing this guided project, no matter if you are launching a new brand or want to optimize the social media strategy for an existing brand, you will be able to better understand and reach your Facebook target audience. The goal of this project is to get to know and understand the interest…
Partner
- Coursera
- 2 hours
- Self-paced
- Paid · free trial
- Paid certificate