University
Online courses from Kennesaw State University, free and paid.
94 coursesTier 4 · 60/100US
Kennesaw State University
The rise of emerging economies is bringing significant changes in the marketing practice. The traditional notion of extending products and services designed for advanced economies is no longer as successful in emerging markets. This is primarily because of affordability and accessibility. Moreover,…
Kennesaw State University
This course is all about how to segment the market to take advantage of market heterogeneity. The course will review different bases for market segmentation including demographics, psychographics, and lifestyles. We will also review segmentation by product and price.
Kennesaw State University
The internet is the most transformative technology ever created — but its unintended consequences are only beginning to be understood. This course examines the dark side of the digital revolution, exploring seven significant side-effects of the internet age that are reshaping society, behavior, and…
Kennesaw State University
Most great ideas never become commercial successes — and the odds of turning an invention into a profitable business are statistically worse than winning the lottery. This course reframes the innovation challenge with a counterintuitive insight: the biggest barriers to innovation are not cultural o…
Kennesaw State University
The digital economy is already one of the largest in the world — and its most transformative chapter is still ahead. This course examines the evolution of the digital age and where the global economy is headed as digital technology becomes the primary driver of growth, competition, and value creati…
Kennesaw State University
It is becoming increasingly important to expand into foreign markets in order to achieve significant growth. This requires creating global brands such as IBM, Microsoft, Amazon, Starbucks, and Walmart. Global brands need to transcend cultural differences as well as compliance across countries with…
Kennesaw State University
The digital age has not just changed what we produce — it has fundamentally disrupted the economic rules that govern how industries compete, scale, and survive. This course examines how the economics of the digital era are radically different from those of the industrial age, and what that shift me…
Kennesaw State University
Technology has always impacted marketing, especially in areas such as branding, packaging, distribution, and retailing. It has also impacted advertising and promotion. This course focuses on the impact of digital technology on all aspects of marketing including the 4P’s of marketing, word of mouth…
Kennesaw State University
This course explores the logic of competitive strategy through the lens of industry structure and evolving business models. Led by renowned scholar Professor Jagdish Sheth, learners will understand how Porter’s Five Forces and the Rule of Three influence industry attractiveness, firm behavior, and…
Kennesaw State University
This course intends to make the student familiar with information security management. When you have finished with this course you will know more about: • Governance: including the mission, roles and responsibilities of the InfoSec governance function, and the strategic planning process and InfoSec…
Kennesaw State University
The most common framework in marketing is the 4Ps of Marketing (Price, Product, Place, and Promotion). However, this is a company perspective about marketing and the 4A’s of marketing is a customer perspective on marketing. Customers are looking for value and the 4A’s is a value creation framework.…
Kennesaw State University
This course explores why growing the core business is now a more viable strategy than unrelated diversification. Learners will understand how shareholder value is created through both cash flow and strategic positioning for growth. Drawing on decades of corporate examples and financial analysis, Pr…
Kennesaw State University
Even when a new product reaches the market, it often fails — and sometimes the most technically superior innovations fall flat while inferior alternatives succeed. This course draws on decades of research into innovation resistance to explain why markets reject new ideas. Learners will examine six…
Kennesaw State University
Most theories about industry evolution focus on disruption and decline — but industries rarely die. They transform. This course offers a broader, more nuanced framework for understanding how industries are born, how they grow, and how they revitalize through the constant tension between efficiency…
Kennesaw State University
This course focuses on how to make marketing both more efficient and effective. It advocates that the role of marketing is to create a win-win situation for both customers and marketers. Good marketing also requires taking a purpose-driven approach. Marketing also needs to broaden to more stakehold…
Kennesaw State University
This course suggests how branding creates value for the product through standardization and quality assurance. Branding can also differentiate your product or offering compared to competitors. In marketing, it is the ultimate differential advantage. Branding also creates a value independent of the…
Kennesaw State University
This course explores strategic approaches for breathing new life into aging or stagnant products. Professor Jagdish Sheth unpacks the reasons why mature products are often neglected—despite their continued relevance—and presents actionable methods for revitalizing them through repositioning, innova…
Kennesaw State University
This course explores what it takes to deliver exceptional service in an increasingly experience-driven economy. Taught by Professor Jagdish Sheth, it challenges traditional assumptions that service quality alone leads to customer loyalty. Instead, learners will examine how reliability, consistency,…
Kennesaw State University
This course explains how digital technology is transforming marketing. It focuses on how technology will enable salespeople from selling products to becoming trusted advisors for customers, especially in financial and health services. Technology will also impact all 4 P’s of Marketing from product,…
Kennesaw State University
Innovation obsession is sweeping the world — but innovation alone is not enough. To drive real growth, companies must learn to innovate affordably. This course introduces four proven strategies for developing low-cost innovations that can scale globally: reverse innovation, plug-and-play modulariza…
