Harvard University · edX
Introduction to Data Science with Python
4.3174 ratingsLearn the concepts and techniques that make up the foundation of data science and machine learning.
University of Colorado Boulder via Coursera Learning path or series
Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising
Overview
This four-course specialization develops practical skills for planning, evaluating, and improving digital advertising across search, display, video, social, native, and programmatic channels. Learners connect business objectives to audience and placement decisions, analyze campaign data, and build evidence-based recommendations for budgets, creative, brand safety, measurement, and optimization.
Courses in this learning path or series 4
- Introduction to Digital Advertising
- Search and Display Advertising
- Social Media Advertising
- Programmatic Advertising
Advantages and disadvantages
Advantages
- Structured courses with graded quizzes, assignments and deadlines you can reset.
- A shareable certificate from the university or company when you pay.
- Financial aid is often approved for students in India (apply 15 days before you need it).
- Self-paced: start any time.
- A clear syllabus (4 parts) you can see before you start.
Disadvantages
- Paid after a 7-day free trial (Coursera Plus or per course).
- Some courses can be audited for free, but graded work and certificates need payment.
Some points apply to every course of this kind; see how we rank.
This course is paid. Here is how to take it for free
- Free trials: You can start a 7-day free trial for many individual courses, Specializations, or a Coursera Plus subscription to test full course features. Cancel before the seventh day if you do not want to be charged.
- Financial aid: If you cannot afford the fee for a certificate, you can apply for financial aid through the link on the course home page by filling out an application about your background and goals.
Taught by
- Chris J. VargoAssociate Professor, College of Media, Communication and Information
University of Colorado Boulder is in Tier 3: good universities, respected companies, nonprofits and well-known teachers of our institution ranking (76/100). Large online catalogue, good quality.
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