Harvard University · edX
Fundamentals of TinyML
4.567 ratingsFocusing on the basics of machine learning and embedded systems, such as smartphones, this course will introduce you to the “language” of TinyML.
Overview
Designing digital products that truly engage users requires more than great visuals or smooth functionality—it demands a deep understanding of human behavior. This course provides a science-backed framework for leveraging psychology in product design to drive lasting behavior change and meaningful user engagement.
Throughout the course, you’ll learn how to apply evidence-based methods to increase motivation, reduce friction, and build user trust. Each module blends actionable tools with real-world examples, enabling you to translate theory into practical design strategies that improve user experiences and outcomes.
What sets this course apart is its unique combination of behavioral science and product design expertise. You’ll not only explore psychological models but also see how they can be implemented in product workflows, decision points, and user journeys.
This course is designed for product designers, managers, UX researchers, and anyone involved in creating digital experiences. No prior psychology training is required, but familiarity with design or product development concepts will help maximize your learning.
Copyright @ 2020 Amy Bucher. All rights reserved.
Originally published by Rosenfeld Media, LLC.
This course edition is published by Packt Publishing under license from Rosenfeld Media LLC. No part of this material may be reproduced, distributed, or transmitted in any form or by any means @2014 electronic, mechanical, photocopying, recording, or otherwise @ 2014 without prior written permission from the author or the publisher.
Syllabus 12
- A Kind of Magic: Psychology and Design Belong Together 1 hour
In this section, we link psychology and design to evaluate motivation, fulfill autonomy, competence and relatedness, and plan culturally sensitive, teachable-moment prompts for durable behavior change.
- Pictures of Success: Measurement and Monitoring 4.5 hours
In this section, we learn to set metrics, map behavior shifts, collect baselines, and plan evaluations using Randomized Controlled Trials or field comparisons to demonstrate impact and guide iteration.
- It's My Life: Making Meaningful Choices 1.5 hours
In this section, we explore ethical choice architecture that safeguards user autonomy, apply motivational interviewing to uncover motivations, and design transparent interfaces that disclose costs, trade-offs, and value-aligned options.
- Weapon of Choice Make Decisions Easier 1.5 hours
In this section, we uncover cognitive biases, quantify opportunity costs, and deploy option-pruning techniques to reduce analysis paralysis, constrain choices, and guide teams to faster, higher-quality decisions.
- Something in the Way Diagnosing Ability Blockers 1.5 hours
In this section, we detect ability blockers using the Behaviour Change Wheel, layer common-sense, informal and formal research, then organize findings in data grids to design accessible, barrier-free solutions.
- Fix You Solving Ability Blockers 2 hours
In this section, we pinpoint capability, opportunity and motivation blockers, score their impact, and craft ethical personalized interventions that boost user ability and adoption using a systems lens.
- Harder, Better, Faster, Stronger Designing For Growth 2 hours
In this section, we map user growth with milestones and layered feedback, leverage social comparison metrics, then audit incentives to keep progress fair and prevent manipulation, ensuring long term engagement.
- Come Together Design For Connection 2 hours
In this section, we dissect social support roles across user journeys, design purposeful, honest interaction features, and evaluate online and real-world platforms for inclusive, resilient community connection.
- Mr. Roboto Connecting With Technology 1.5 hours
In this section, we explore anthropomorphized interfaces, hyper personalized preference models, and natural language processing based tone adaptive dialogs that together build user trust and deepen long term engagement.
- A Matter of Trust Design Users Can Believe In 1.5 hours
In this section, we design credibility cues, craft transparent consent processes, prioritize data privacy, and iterate via feedback loops to foster user trust, engagement, and long-term product success.
- Someday Never Comes Design For The Future Self 1.5 hours
In this section, we create goal frameworks tied to the future self and use contextual cues, incremental commitments, and small-win feedback to convert short-term actions into lasting behavior change.
- Nothing's Gonna Stop Us Now Go Forth and Engage 55 minutes
In this section, we apply evidence-based engagement tactics, build a personal competence engine for continuous learning, and analyze insights to embed research at the center of behavior-change product decisions.
Advantages and disadvantages
Advantages
- Structured courses with graded quizzes, assignments and deadlines you can reset.
- A shareable certificate from the university or company when you pay.
- Financial aid is often approved for students in India (apply 15 days before you need it).
- Covers niche tools that universities don't teach.
- Self-paced: start any time.
- A clear syllabus (12 parts) you can see before you start.
Disadvantages
- Paid after a 7-day free trial (Coursera Plus or per course).
- Some courses can be audited for free, but graded work and certificates need payment.
- Many courses are produced quickly from slides and screen recordings; read the reviews first.
Some points apply to every course of this kind; see how we rank.
This course is paid. Here is how to take it for free
- Free trials: You can start a 7-day free trial for many individual courses, Specializations, or a Coursera Plus subscription to test full course features. Cancel before the seventh day if you do not want to be charged.
- Financial aid: If you cannot afford the fee for a certificate, you can apply for financial aid through the link on the course home page by filling out an application about your background and goals.
Taught by
- Packt - Course Instructors
Packt is in Tier 5: mass-produced or unclear of our institution ranking (40/100). Thousands of courses turned out quickly; check reviews first.
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