Harvard University · edX
Exercising Leadership: Foundational Principles
4.71,590 ratingsMobilize people to tackle tough problems and build the capacity to thrive through the dangers of change
Overview
Identify, understand and learn the basics of marketing management theories with real-world business scenarios.
What you'll learn
- Basic concepts of marketing
- Segmentation, targeting, differentiation and positioning
- Marketing strategy
- 4Ps of marketing: product, price, place and promotion
Syllabus 5
- The course will be five weeks long. The different weeks will focus on the following: Week 1: What is Marketing? What is Marketing Management?
- Week 2: Understanding Customers
- Week 3: Market Positioning
- Week 4: Marketing Strategy I : Product Life Cycle
- Week 5: Marketing Strategy II: 4 Ps of Marketing
Skills you'll practise
Advantages and disadvantages
Advantages
- University courses you can audit for free, with lectures, readings and practice quizzes.
- A verified certificate from the university if you pay for it.
- Taught by Indian Institute of Management Bangalore, one of the strongest names in its field.
- Self-paced: start any time.
- A clear syllabus (5 parts) you can see before you start.
Disadvantages
- Graded assignments and the certificate need the paid track.
- Audit access can expire a few weeks after the course ends.
- Learning is free, but the certificate costs money.
- Some parts (graded work, certificate) are paid.
Some points apply to every course of this kind; see how we rank.
Free to audit
- Free: Choose "Audit this course" when you enrol: lectures, readings and practice are free.
- Paid: Graded assignments and the verified certificate (Certificate $189). Audit access may end after the course closes.
Taught by
- Ashis MishraAssistant Professor, Marketing
Indian Institute of Management Bangalore is in Tier 1: world-leading universities and India's top institutes of our institution ranking (94/100).
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