Learn how to set the optimal price for your products and services by analyzing supply, demand, and competitive market conditions with the right data. This course also explores how a high-value sales process can justify a premium price, demonstrating how a great salesperson adds measurable value beyond the product itself. By the end of this course, you will be able to develop a comprehensive pricing strategy that balances market data with the value created through the sales process.
Syllabus 1
Pricing and Sales Promotion 3.5 hours
Pricing for products and services is one of the most vital aspects of marketing. Understanding the supply and demand for your product or service, and how it can vary based on a variety of competitive and market conditions can seem challenging at first. But equipped with the right data, it's fairly…
Advantages and disadvantages
Advantages
Structured courses with graded quizzes, assignments and deadlines you can reset.
A shareable certificate from the university or company when you pay.
Financial aid is often approved for students in India (apply 15 days before you need it).
Self-paced: start any time.
A clear syllabus (1 parts) you can see before you start.
Disadvantages
Paid after a 7-day free trial (Coursera Plus or per course).
Some courses can be audited for free, but graded work and certificates need payment.
Some points apply to every course of this kind; see how we rank.
This course is paid. Here is how to take it for free
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Financial aid: If you cannot afford the fee for a certificate, you can apply for financial aid through the link on the course home page by filling out an application about your background and goals.
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