Strong Search Engine Optimization (SEO) and content marketing skills are essential for marketers, entrepreneurs, and growth hackers. Whether you're looking to enhance your career in digital marketing, boost your brand’s visibility, or grow your business, this course gives you the skills you need to achieve powerful results.
This course provides a strong foundation in SEO – from core concepts to cutting-edge technologies like Generative Engine Optimization (GEO) and Google Artificial Intelligence Optimization (AIO). You’ll learn how to implement on-page and off-page SEO strategies, conduct keyword research, optimize content and meta tags, and build high-authority backlinks. You’ll discover how to craft engaging, high-quality content that ranks well and drives user engagement. Additionally, you'll explore growth hacking techniques tailored specifically to SEO.
You’ll also examine technical SEO, including site speed, mobile optimization, schemas, and indexability. You'll also gain hands-on experience with tools like Google Analytics, Search Console, and YoastSEO to analyze and improve performance.
To build the SEO and content skills you need to boost visibility, engagement, and business growth, enroll today!
This module provides a foundational understanding of search engine optimization (SEO), covering key concepts and ranking factors. Explore the core components of SEO—on-page, off-page, content, and technical SEO. You will also explore how search engines crawl, index, and rank websites and the best p…
This module introduces off-page SEO and its role in improving search engine rankings. You will learn about the importance of domain authority, backlink strategies, and the impact of external signals, such as social media and online reputation, on SEO performance. The module provides practical insig…
This module provides an in-depth understanding of technical SEO, focusing on essential concepts such as crawling, indexing, website speed, and mobile responsiveness—the key factors in enhancing user experience and search visibility. You’ll learn to conduct technical SEO audits using third-party too…
This module covers the role of content marketing as a critical component of SEO. You will explore the fundamentals of content marketing, including its role in building brand authority and engaging audiences. The module also covers content distribution strategies, marketing approaches, and best prac…
The module includes a final project based on the concepts covered in the course. In this module, you will also attempt a graded quiz to test and reinforce your understanding of concepts.
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IBM is in Tier 2: excellent universities and the companies that build the technology of our institution ranking (84/100).
Content Marketing. It is at the center of inbound and outbound marketing. Done right, it is the asset to help your marketing message break through the clutter. In this webinar, you will learn how to enrich your customer lifecycle and drive business results with a content strategy that leverages all…
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