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SEO courses

Learn SEO online: university courses, full YouTube courses, and courses with free certificates, from the IITs, MIT, Harvard, Google, Microsoft and more.

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Great Learning

SEO Strategies

4.62,257 ratings

This free SEO Strategies course will help you learn basic SEO concepts, such as what SEO is, why you need SEO, and how SEO works. This course also discusses SEO strategies like keyword and SERP analysis, the importance of original and quality content, understanding the performance matrix, and how l…

  • Great Learning Academy
  • 1 hour
  • Self-paced
  • Free course
  • Free certificate
  • Beginner

Great Learning

ChatGPT for Content and SEO

4.61,980 ratings

This free course enables you to enhance your content and SEO results with ChatGPT GPT-5 refined prompts. In this free course on ChatGPT for Content and SEO, we'll be covering various areas where the platform can be highly beneficial. Firstly, we'll teach you how to utilize ChatGPT to create clear,…

  • Great Learning Academy
  • 1.5 hours
  • Self-paced
  • Free course
  • Free certificate
  • Beginner

Great Learning

SEO for Beginners

4.47,460 ratings

This free SEO for Beginners course is the perfect starting point to learn how Search Engine Optimization works and why it matters for building an online presence. You will learn the fundamentals of SEO, learn the various types, and take simple steps to increase visibility in search results.You will…

  • Great Learning Academy
  • 9.5 hours
  • Self-paced
  • Free course
  • Free certificate
  • Beginner

Stanford University

Antimicrobial Stewardship: Improving Clinical Outcomes By Optimization of Antibiotic Practices

Optimize antibiotic prescribing and combat resistance with this CME/CE course. Learn evidence-based strategies to manage infections, apply IDSA guidelines, and implement antimicrobial stewardship programs. Ideal for primary care providers, hospitalists, infectious disease specialists, and pharmacis…

  • edX
  • Self-paced
  • Free to audit
  • Paid certificate
  • Advanced

Google

Foundations of Digital Marketing and E-commerce

4.831,957 ratings

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage custom…

  • Coursera
  • 12 hours
  • Self-paced
  • Paid certificate

Google

Satisfaction Guaranteed: Develop Customer Loyalty Online

4.86,074 ratings

You made it! Satisfaction Guaranteed: Develop Customer Loyalty Online is the seventh course in the Google Digital Marketing & E-commerce Certificate. In this course, you’ll explore strategies for building customer loyalty in e-commerce. You’ll also explore specific tools to develop and maintain cli…

  • Coursera
  • 15 hours
  • Self-paced
  • Paid certificate

Google

Attract and Engage Customers with Digital Marketing

4.87,867 ratings

In the Attract and Engage Customers course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to m…

  • Coursera
  • 15 hours
  • Self-paced
  • Paid certificate

The University of Maryland, College Park

Online Advertising & Social Media.

4.5269 ratings

Learn how to develop Online Advertising Ecosystems complete with Social Media/Social Network and Media Big Data analysis for better decision making in all forms of outreach.

  • edX
  • 4 weeks, 3 - 5 hours per week
  • Self-paced
  • Free to audit
  • Paid certificate
  • Beginner

freeCodeCamp

Build SEO Optimized Blog with Next.js, Tailwind CSS & Contentlayer – Full Tutorial

Learn how to use Next.js to build an SEO-optimized blog using. Also, use TailwindCSS, contentlayer, Supabase, an dmore. The course covers building a homepage, blog pages, category pages, an about page, and a contact page. Also, you'll learn to implementing powerful SEO strategies for higher Google…

Free video
  • YouTube
  • 5.5 hours
  • Self-paced
  • Free video

IBM

Intermediate Web and Front-End Development

4.539 ratings

Do you want to learn how to optimize your websites for search engines? This course will teach you how Search Engine Optimization (SEO) techniques can help improve the visibility of your website. Then you will investigate automated build tools and bundlers like Webpack, which helps with bundling ass…

  • Coursera
  • 5 weeks of study, 2-3 hours per week
  • Self-paced
  • Paid certificate

University of California, Davis

Google SEO Fundamentals

4.83,712 ratings

Gain a foundational understanding of search engine algorithms and how they influence organic search results and website performance. Building on this knowledge, you’ll explore the key components of a successful SEO strategy—including keyword selection and research, consumer psychology, and search b…

  • Coursera
  • 4 modules of study, 2-5 hours/module
  • Self-paced
  • Paid certificate

The University of Maryland, College Park

Digital Marketing Analytics: Tools and Techniques.

4.461 ratings

Learn how to leverage leading tools and approaches to digital marketing data analysis. Dive into SEO and Paid search strategies, web analytics, online testing, machine learning and AI/Big Data applications to strengthen your digital marketing efforts and leverage your resources most effectively.

  • edX
  • 4 weeks, 3 - 5 hours per week
  • Self-paced
  • Free to audit
  • Paid certificate
  • Beginner

University of California, Davis

Optimizing a Website for Google Search

4.71,661 ratings

Learn the ins and outs of optimizing a website, from conducting an initial audit to presenting your findings and recommendations. Hands-on activities include learning how to select and apply appropriate keywords throughout a website, incorporating keyword research in a content marketing strategy, a…

  • Coursera
  • 4 weeks of study, 2-3 hours/week
  • Self-paced
  • Paid certificate

University of California, Irvine

Strategies for Converting and Retaining Customers Online

4.7117 ratings

Welcome to Course 2 of the E-Marketing Specialization: Strategies for Converting and Retaining Customers Online. In this course, we will begin with an introduction to Search Engine Marketing. We will then explore elements of an effective marketing campaign, landing pages, and strategies for convert…

  • Coursera
  • 4 weeks of study, 2-3 hours of work per week
  • Self-paced
  • Paid certificate

Tecnológico de Monterrey

Digital Marketing and Data Driven Analytics

4.56 ratings

Digital Marketing is the backbone element which uses platforms and digital technologies, such as any kind of device to maintain connected to the users. Once the users are part of this ecosystem, the companies convert this random data in accurate algorithms to improve the effectiveness of any market…

  • edX
  • 4 weeks, 5 - 8 hours per week
  • Self-paced
  • Free to audit
  • Paid certificate
  • Intermediate

University of California, Davis

Introduction to Google SEO

4.610,391 ratings

Unlock the secrets of SEO! Dive into the fascinating world of Search Engine Optimization (SEO) and discover how major search engines like Google rank websites and content. This introductory course is your gateway to mastering the art of SEO, offering a thrilling blend of theory and hands-on practic…

  • Coursera
  • 4 modules of study, 2-5 hours/module
  • Self-paced
  • Paid certificate

University of California, Davis

Advanced Content and Social Tactics to Optimize SEO

4.61,220 ratings

Discover the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. Leverage content marketing and social media as part of your SEO strategy, and how to use influence marketing to establish a website’s authority.

  • Coursera
  • 4 weeks of study, 1-3 hours/week
  • Self-paced
  • Paid certificate

IBM

Search Engine Optimization and Content Marketing

4.839 ratings

Strong Search Engine Optimization (SEO) and content marketing skills are essential for marketers, entrepreneurs, and growth hackers. Whether you're looking to enhance your career in digital marketing, boost your brand’s visibility, or grow your business, this course gives you the skills you need to…

  • Coursera
  • 5 weeks of study, 2-4 hours per week
  • Self-paced
  • Paid certificate

Universitat Politècnica de València

Fundamentos del marketing digital

4.420 ratings

Aprende todo lo que necesitas saber para que tu marca o empresa se posicione en el mercado, obtenga nuevos clientes, aumente sus ventas y rentabilice al máximo la inversión en marketing digital.

  • edX
  • 3 weeks, 3 - 4 hours per week
  • Self-paced
  • Free to audit
  • Paid certificate
  • Beginner