Graphic and UI/UX Design + Marketing
Create a brand identity for a local business
Design a logo, colours, type and three applications for a real shop or café.
- DifficultyIntermediate
- Estimated time1–2 weeks
- Budget₹0
- ClassClass 10 to college
- TeamSolo or up to 2
- You needComputer only
Prerequisites: None
Original · by TechnifyedMarketing ProjectPortfolio ProjectFree to doComputer onlyPortfolio focusedWell documentedTwo subjects
Overview
A brand identity is a system: a logo that works small and in one colour, a palette, a typeface and rules for using them. Working for a real local business gives you a brief and a client to answer to.
Why build this?
It shows you can design to a brief, which matters more to clients than a pretty logo.
What you will learn
- How to take a brief
- How to explore many ideas before choosing
- How to test a logo at different sizes
- How to write a one-page style guide
Skills you will use
Safety and ethics
- This project involves people. Explain what you are doing and get their consent (a parent's or teacher's for children), let anyone stop at any time, collect only what you need, and remove names before you share results.
Materials and tools
- A business owner willing to brief you
- A design tool
- Paper for sketching
Tools and software
Step-by-step roadmap
Start
You will finish with: a logo, a style guide and three applications, with the owner's feedback.
- 1
Prerequisites
Know this first: none. Then collect the 3 items in the materials list.
- 2
Learn
- How to take a brief
- How to explore many ideas before choosing
- How to test a logo at different sizes
- How to write a one-page style guide
- 3
Plan
Write the brief in three lines: subject, audience and the feeling you want. Collect references and make a shot list, storyboard or sketch set.
- 4
Build
- Interview the owner about customers, personality and competitors.
- Collect what competitors' identities look like.
- Sketch at least 30 logo ideas on paper.
- Develop three on the computer and test them small and in black.
- Choose colours and type and design a sign, a menu or bag and a social post.
- Compile a one-page style guide and present it.
- 5
Test
The logo must be recognisable at 1 cm and in a single colour.
- 6
Document
Keep the sketches, drafts and rejected versions; they show your process. Report structure
- 7
Present
Show the finished work first, then the process and the choices you made. Presentation structure · Viva questions
- 8
Publish
Put it online as a portfolio piece with a short write-up of the brief and process.
Expected outcome
A logo, a style guide and three applications, with the owner's feedback.
Other versions of this project
Beginner version
Design a logo and business card for an imaginary shop.
Advanced version
Add packaging, signage mock-ups and an icon set.
Business version
Present a cost estimate for printing and signage.
Portfolio version
Show the rejected sketches and explain why the final direction won.
Make this project better
- BasicDesign a logo and business card for an imaginary shop.
- This projectCreate a brand identity for a local business
- AdvancedAdd packaging, signage mock-ups and an icon set.
- PortfolioShow the rejected sketches and explain why the final direction won.
Portfolio mode
Text marked "You write this" is a prompt for your own work; everything else is specific to this project.
Use this as the outline of your README or case study.
- Problem
- A brand identity is a system: a logo that works small and in one colour, a palette, a typeface and rules for using them.
- Why it matters
- It shows you can design to a brief, which matters more to clients than a pretty logo.
- What was built
- A logo, a style guide and three applications, with the owner's feedback.
- Technology
- Canva, Figma
- Architecture
- You write thisOne diagram: the parts and how data moves between them.
- Implementation
- You write thisThe 6 build steps in your own words, with one code or design decision you are proud of.
- Challenges
- You write thisThe hardest bug or decision, and how you got past it.
- Results
- The logo must be recognisable at 1 cm and in a single colour.
- Demo and code
- You write thisA link to a live demo or a short video, and to the GitHub repository.
- Lessons learned
- You write thisWhat you would do differently next time.
- Future improvements
- Add packaging, signage mock-ups and an icon set.
Working as a team
Solo or up to 2. Suggested roles:
Report and presentation
Report structure
- Title and brief
- Research and references
- Concept
- Process: sketches, drafts, experiments
- Final work
- Tools and techniques
- Reflection: what worked and what did not
- Credits and sources
Presentation structure
- The brief
- References and mood
- Concept
- Process
- Final work
- Details
- Reflection
Viva questions
Try answering before you open each one.
Why sketch 30 ideas?
The first ideas are usually the obvious ones; quantity leads to originality.
Why test in black and white?
A logo must work where colour is not available.
How did the brief shape the design?
Give one direct link.
What did the client change?
Describe the feedback and your response.
Resources
Source and attribution
Original
Written by Technifyed. Free to use for your own school or college project; write the report in your own words. Added 1 Oct 2026.
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