Free online
Learn Go To Market Strategy online: university courses, full YouTube courses, and courses with free certificates, from the IITs, MIT, Harvard, Google, Microsoft and more.
Great Learning
This online Product Launch Strategy is a free course that teaches you all the steps of launching a successful product. Your pre-launch preparation will involve pre-launch preparation like beta testing and awareness. Then, you will discuss the ways to create a powerful launch strategy and prevent th…
The University of Maryland, College Park
Learn essential marketing concepts and practical commercialization strategies to bring your new venture to market
The University of Maryland, College Park
The approach to creating a product portfolio delivering exponential value must transcend the obvious by incorporating a deep understanding of customer behavior, shaping the trajectory of the business and understanding emerging trends in technology, marketplace and the competitive landscape in local…
Harvard University
University of Pennsylvania
Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Br…
The University of Maryland, College Park
Having a clear long-term vision is crucial for any organization to guide decision-making, but translating that vision into business goals, metrics, and product roadmaps requires a well-thought-out strategy that balances and aligns four key pillars: performance measurement and goal setting, team str…
Davidson College
Based on Eric Ries's influential book The Lean Startup , this course will bring your business idea to life with the help of time-tested tools and strategies employed by some of the world’s most successful startups.
Microsoft
This course builds your foundation in go-to-market strategy by helping you connect market analysis, customer insights, and strategic planning into a cohesive launch approach. You'll learn how to evaluate market opportunities and demographic segments to assess product-market fit by mapping customer…
Institute of Product Leadership (IPL)
This course provides learners with an immersive understanding of the discipline of product management (PM) with an emphasis on its role within technology-driven enterprises. Key aspects of product strategy and product development.
Pontificia Universidad Javeriana
Los participantes matriculados en la ruta auditada que cumplan con el 80% de participación en el programa recibirán un certificado gratuito emitido por la Universidad Javeriana. Si deseas recibir este certificado, regístrate y rellena el formulario activo en el curso. Asimismo, podrá gestionar el c…
Institute of Product Leadership (IPL)
This e-learning course by the Institute of Product Leadership is a foundational course that demystifies the role. Starting from the very basics of “What is a product?”, the course curriculum introduces students to the productizing process and the skills and frameworks such as Market Analysis, Strat…
John Wiley & Sons
Based on the best-selling book, Loved, by Martina Lauchengco. Product marketing sits at the intersection of strategy, storytelling, and execution, especially in fast-moving tech markets. This course explores how to position, launch, and grow tech products by aligning value, messaging, and market ne…
Creo Incubator
The CREO Entrepreneurship: Scaling & GTM Growth Strategy Course supports entrepreneurs and growth-stage professionals in designing and executing effective go-to-market strategies. The course focuses on how start-ups and growing ventures can take products or services to market with clarity, structur…
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