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The University of Maryland, College Park via edX

Online Advertising & Social Media.

4.5269 ratings at edX

Overview

Learn how to develop Online Advertising Ecosystems complete with Social Media/Social Network and Media Big Data analysis for better decision making in all forms of outreach.

What you'll learn

  • 3.1 Online Advertising Ecosystems3.2 Evaluation of Online Display Campaigns3.3 Online Reviews and Sentiment Analysis3.4 Social Media /Social Network Analysis3.…

Skills you'll practise

Video AdsBig DataMarketingSocial Media PlanningVideo AdvertisingSearch Engine OptimizationSocial NetworksGoogle AdsTechnology EcosystemsSocial MediaSocial Media AdvertisingEmail MarketingDecision MakingContent MarketingLead GenerationAdvertising StrategyPlanningOnline AdvertisingDigital Marketing

Advantages and disadvantages

Advantages

  • University courses you can audit for free, with lectures, readings and practice quizzes.
  • A verified certificate from the university if you pay for it.
  • Self-paced: start any time.

Disadvantages

  • Graded assignments and the certificate need the paid track.
  • Audit access can expire a few weeks after the course ends.
  • Learning is free, but the certificate costs money.
  • Some parts (graded work, certificate) are paid.

Some points apply to every course of this kind; see how we rank.

Free to audit

  • Free: Choose "Audit this course" when you enrol: lectures, readings and practice are free.
  • Paid: Graded assignments and the verified certificate (Certificate: $199). Audit access may end after the course closes.

Taught by

  • P.K. KannanProfessor of Marketing, Dean’s Chair in Marketing Science, Assoc. Dean
  • Wendy MoeAssociate Dean of Master's Programs, Dean's Professor of Marketing and Co-Director of the Smith Analytics Consortium at…
  • Lauren RhueAssistant Professor of Information Systems
  • Yogesh JoshiAssociate Professor

University of Maryland, College Park is in Tier 3: good universities, respected companies, nonprofits and well-known teachers of our institution ranking (76/100).

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