Free online
Learn Search Engine Optimization online: university courses, full YouTube courses, and courses with free certificates, from the IITs, MIT, Harvard, Google, Microsoft and more.
49 courses
Great Learning
This free SEO for Beginners course is the perfect starting point to learn how Search Engine Optimization works and why it matters for building an online presence. You will learn the fundamentals of SEO, learn the various types, and take simple steps to increase visibility in search results.You will…
Stanford University
Optimize antibiotic prescribing and combat resistance with this CME/CE course. Learn evidence-based strategies to manage infections, apply IDSA guidelines, and implement antimicrobial stewardship programs. Ideal for primary care providers, hospitalists, infectious disease specialists, and pharmacis…
Google
This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage custom…
Google
You made it! Satisfaction Guaranteed: Develop Customer Loyalty Online is the seventh course in the Google Digital Marketing & E-commerce Certificate. In this course, you’ll explore strategies for building customer loyalty in e-commerce. You’ll also explore specific tools to develop and maintain cli…
Google
In the Attract and Engage Customers course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to m…
The University of Maryland, College Park
Learn how to develop Online Advertising Ecosystems complete with Social Media/Social Network and Media Big Data analysis for better decision making in all forms of outreach.
IBM
Do you want to learn how to optimize your websites for search engines? This course will teach you how Search Engine Optimization (SEO) techniques can help improve the visibility of your website. Then you will investigate automated build tools and bundlers like Webpack, which helps with bundling ass…
University of California, Davis
Gain a foundational understanding of search engine algorithms and how they influence organic search results and website performance. Building on this knowledge, you’ll explore the key components of a successful SEO strategy—including keyword selection and research, consumer psychology, and search b…
The University of Maryland, College Park
Learn how to leverage leading tools and approaches to digital marketing data analysis. Dive into SEO and Paid search strategies, web analytics, online testing, machine learning and AI/Big Data applications to strengthen your digital marketing efforts and leverage your resources most effectively.
University of California, Davis
Learn the ins and outs of optimizing a website, from conducting an initial audit to presenting your findings and recommendations. Hands-on activities include learning how to select and apply appropriate keywords throughout a website, incorporating keyword research in a content marketing strategy, a…
University of California, Irvine
Welcome to Course 2 of the E-Marketing Specialization: Strategies for Converting and Retaining Customers Online. In this course, we will begin with an introduction to Search Engine Marketing. We will then explore elements of an effective marketing campaign, landing pages, and strategies for convert…
Tecnológico de Monterrey
Digital Marketing is the backbone element which uses platforms and digital technologies, such as any kind of device to maintain connected to the users. Once the users are part of this ecosystem, the companies convert this random data in accurate algorithms to improve the effectiveness of any market…
University of California, Davis
Unlock the secrets of SEO! Dive into the fascinating world of Search Engine Optimization (SEO) and discover how major search engines like Google rank websites and content. This introductory course is your gateway to mastering the art of SEO, offering a thrilling blend of theory and hands-on practic…
University of California, Davis
Discover the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. Leverage content marketing and social media as part of your SEO strategy, and how to use influence marketing to establish a website’s authority.
IBM
Strong Search Engine Optimization (SEO) and content marketing skills are essential for marketers, entrepreneurs, and growth hackers. Whether you're looking to enhance your career in digital marketing, boost your brand’s visibility, or grow your business, this course gives you the skills you need to…
Universitat Politècnica de València
Aprende todo lo que necesitas saber para que tu marca o empresa se posicione en el mercado, obtenga nuevos clientes, aumente sus ventas y rentabilice al máximo la inversión en marketing digital.
Tecnológico de Monterrey
El marketing digital es la columna vertebral que utiliza plataformas y tecnologías digitales en una empresa, como cualquier tipo de dispositivo, para mantenerse conectado con los usuarios. Una vez que los usuarios son parte de este ecosistema, las empresas convierten estos datos aleatorios en algor…
University of California, Irvine
Welcome to Course 3 of the E-Marketing Specialization: Mobile Marketing Optimization Tactics, and Analytics. Our final course will start with an introduction to mobile marketing. The remaining modules will provide you with the knowledge needed to increase sales, boost engagement, and interpret webs…
State Bank of India
Digital marketing (internet marketing) refers to advertising delivered through digital channels such as social media, email, websites, search engines and mobile applications. In short, it is referred to all forms of online marketing activities. Marketing has always been about connecting with the pr…
