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Google
O sucesso por meio das avaliações: análise e medição de marketing é o quinto dos sete cursos do Certificado de Marketing Digital e E-commerce do Google. Este curso explora as práticas e ferramentas de análise de marketing. É esperado que os profissionais de marketing digital e e-commerce analisem d…
Illinois Tech
This introductory MBA marketing strategy course emphasizes core marketing concepts involved in creating, communicating, and delivering value as core to business models. It covers marketing in various contexts including small businesses, corporations, and nonprofits, focusing on the exchange of valu…
University of Colorado Boulder
Developing a revolutionary design or product or software often becomes an all-consuming pursuit in industry. Yet, many gifted engineers and technologists are eventually bewildered to discover, only too late, that their innovative product is wholly insufficient. A great design accomplishes nothing i…
National Taiwan University
課程將協助學員熟悉行銷及顧客關係管理的基本概念，並透過介紹行銷策略 (STP) ，了解品牌管理的應用及實務。 並分析數位時代之下消費市場的五大現象，以及這些新興消費現象對行銷策略及品牌管理的影響。
Alison
The course introduces you to the concept of ‘prospecting’. As a salesperson, this is one of your most crucial selling techniques and we provide some practical and proven strategies on how to prospect. Build your confidence level by cultivating a winner's mindset that can boldly approach anyone and…
Alison
This advanced course delves into the sophisticated world of social media marketing, focusing on the latest technologies and analytics. You'll begin by mastering AI and AR, learning how these cutting-edge tools can enhance your marketing strategies. The course will guide you through predictive analy…
Alison
Today's social media platforms have progressed from a fledgling concept to a well-established cultural standard. As a result, almost any business may benefit from social media these days and those not on board risk losing significant amounts of money! According to social media figures from 2019, th…
Alison
Sales engineering sits at the intersection of technology and business strategy. In this course, you will learn how sales engineers bridge the gap between technical teams and decision-makers by translating complex product features into measurable business value. You will explore the foundations of t…
Queen Mary University of London
This course concentrates on the foundations of market research. You will be introduced to the essentials and nature of market research, the research process and the importance of a research proposal. Focus will be devoted to problem formulation, problem solving, research questions and research obje…
Google
Grow Customer Loyalty with Digital Marketing
Google
Tu camino hacia una carrera en marketing digital
Google
This is your path to a career in digital marketing
Coursera
In this project, you will discover some of the potentially less familiar Audience Reports. You will learn about the Active Users report, the Lifetime Value report, the Cohort Analysis report, the Benchmarking reports and the Users Flow Report. But, even more importantly, you will learn how to use t…
Goldman Sachs
Este curso online gratuito é um dos 10 cursos disponíveis na coleção 10,000 Women da Goldman Sachs, projetado para empreendedoras prontas para levar seus negócios para o próximo nível. Este curso examinará suas habilidades de negociação e explorará as ferramentas de que você precisa para negociar c…
Alison
Stocks are also known as shares or equity and are a type of security that signifies proportionate ownership in the issuing corporation. This entitles the stockholder to that proportion of the corporation's assets and earnings. This course will discuss how you essentially become a partial or part ow…
University of Maryland, College Park
AI in Digital Marketing is designed to equip digital marketers, brand strategists, and business leaders with essential AI tools and techniques. Participants will explore AI's transformative role in enhancing customer engagement, personalizing marketing strategies, and optimizing content creation. T…
IE Business School
Pensar en el posicionamiento del producto o servicio es una tarea fundamental para desarrollar una estrategia de marketing exitosa. El posicionamiento es el corazón de cualquier estrategia de marketing, el núcleo que debes hacer bien. No importa si comienzas con una audiencia claramente definida o…
Pontificia Universidad Javeriana
Aprende conceptos, herramientas y estrategias sobre la contratación internacional moderna e identifica sus generalidades, su estructuración, sus riesgos y la comprensión de su transformación en la era digital y de comercio electrónico.
IE Business School
Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a resea…
HRCI
**The Talent Acquisition Course won Coursera's 2024 Learners First Award, which honors the instructor and course team who have received the highest ratings from Coursera learners based on direct feedback.** This course focuses on all aspects of the talent acquisition process. You will learn how to…
