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Learn Marketing online: university courses, full YouTube courses, and courses with free certificates, from the IITs, MIT, Harvard, Google, Microsoft and more.
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University of London
Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your own brands, as well…
Università Bocconi
Managing a company in the food and beverage industry is a fascinating task. Food and beverage products are so deeply rooted in the culture of most countries that making and selling them is not only a matter of making and selling good and tasty products, but products that nurture people's body, soul…
SDG Academy
This course provides understandings of transboundary freshwater governance in theory and practice. Topics include transboundary freshwater security, international water law, water diplomacy, negotiations, institutions, management tools, and sustainable finance.
Northwestern University
The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona…
University of Pennsylvania
Aprende las bases de Marketing llegando al fondo de toma de decisiones del cliente. Después de completar con éxito este curso, puedes aplicar estas habilidades en un reto empresarial de la vida real como parte de la Programa Especializadode Fundamentos de Negocios de Wharton.
University of Illinois Urbana-Champaign
The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Mark…
University of California, Davis
Learn the ins and outs of optimizing a website, from conducting an initial audit to presenting your findings and recommendations. Hands-on activities include learning how to select and apply appropriate keywords throughout a website, incorporating keyword research in a content marketing strategy, a…
Meta
This course introduces the use of the Python programming language to manipulate datasets as an alternative to spreadsheets. You will follow the OSEMN framework of data analysis to pull, clean, manipulate, and interpret data all while learning foundational programming principles and basic Python fun…
Università Bocconi
Today cultural institutions are facing important dilemmas in many aspects of their management. Over the past decades, a new figure has emerged that of the art manager. Imagine you went to work every day to connect artists with audiences, vision with reality, and money with a mission. That is what m…
University of Pennsylvania
通过探究客户决策根源，学习市场营销基础知识。主要课题包括品牌塑造战略（例如，品牌定位、品牌传播）、客户中心化市场营销战略，以及新市场开拓（例如，渠道战略、市场营销规划）。成功完成本课程后，您可以运用所学技能处理现实商务挑战，这也是沃顿商学院商务基础专项课程的组成部分。
Alison
According to an OptinMonster survey, 60% of consumers sign up for a brand's email list to get promotional emails, compared to 20% of consumers who will follow brands on social media. This course discusses setting up an email list and form where people can add their names and email address to become…
The University of Maryland, College Park
The approach to creating a product portfolio delivering exponential value must transcend the obvious by incorporating a deep understanding of customer behavior, shaping the trajectory of the business and understanding emerging trends in technology, marketplace and the competitive landscape in local…
Harvard University
Wageningen University & Research
Wageningen University and Research invites you to this integral introduction of the exciting and complex phenomenon that is tourism. Ranked top 10 best online courses by Class Central, join us to gain an understanding of the scope next to the social and environmental implications of tourism. Take o…
University of California, Davis
This capstone project is your opportunity to pull everything together into a polished portfolio piece. Throughout the course, you’ll walk through what a real SEO engagement looks like—from kicking off a project and identifying opportunities to making a case for updates, resourcing the work, and man…
University of Michigan
In Personal Branding: Stand Out and Succeed, you’ll explore how the branding strategies used by top-brands can inform your own personal brand, one that’s authentically you. Define what a brand is, and explore the overlap between branded products and personal branding in this 4-week course. You’ll r…
University of Virginia
AI is everywhere! By harnessing the power of Artificial Intelligence, businesses and marketers have amazing growth potential, and the opportunities to enhance marketing with AI are always expanding. But how can businesses use AI tools to drive their success and gain sustainable competitive advantag…
Microsoft
Learn how AI agents can transform market sizing by automating fragmented research, synthesizing evidence, and speeding up TAM, SAM, and SOM estimates—while keeping humans in control.
The University of Maryland, College Park
Learn how to lead and transform businesses into Product Enterprises through values, processes, organizations, strategy, and cultural shifts to long-term, customer centric business models creating exceptional value on a sustainable basis.
