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Marketing courses 3,720

Learn Marketing online: university courses, full YouTube courses, and courses with free certificates, from the IITs, MIT, Harvard, Google, Microsoft and more.

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Showing 3,720 courses

University of London

Brand Management: Aligning Business, Brand and Behaviour

4.97,869 ratings

Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your own brands, as well…

  • Coursera
  • 22 hours
  • Self-paced
  • Paid certificate

Università Bocconi

Food & Beverage Management

4.85,043 ratings

Managing a company in the food and beverage industry is a fascinating task. Food and beverage products are so deeply rooted in the culture of most countries that making and selling them is not only a matter of making and selling good and tasty products, but products that nurture people's body, soul…

  • Coursera
  • 3-6 hours/week
  • Self-paced
  • Paid certificate

SDG Academy

Governance for Transboundary Freshwater Security

4.69 ratings

This course provides understandings of transboundary freshwater governance in theory and practice. Topics include transboundary freshwater security, international water law, water diplomacy, negotiations, institutions, management tools, and sustainable finance.

  • edX
  • 6 weeks, 3 - 5 hours per week
  • Self-paced
  • Free to audit
  • Paid certificate
  • Intermediate

Northwestern University

What is Social?

4.64,237 ratings

The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona…

  • Coursera
  • 4 weeks of study, 1-3 hours/week
  • Self-paced
  • Paid certificate

University of Pennsylvania

Introducción al Marketing

4.8272 ratings

Aprende las bases de Marketing llegando al fondo de toma de decisiones del cliente. Después de completar con éxito este curso, puedes aplicar estas habilidades en un reto empresarial de la vida real como parte de la Programa Especializadode Fundamentos de Negocios de Wharton.

  • Coursera
  • 4 weeks of study, 4-6 hours a week
  • Self-paced
  • Paid certificate

University of Illinois Urbana-Champaign

Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World

4.63,177 ratings

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Mark…

  • Coursera
  • 4 weeks of study, 8-10 hours/week
  • Self-paced
  • Paid certificate

University of California, Davis

Optimizing a Website for Google Search

4.71,661 ratings

Learn the ins and outs of optimizing a website, from conducting an initial audit to presenting your findings and recommendations. Hands-on activities include learning how to select and apply appropriate keywords throughout a website, incorporating keyword research in a content marketing strategy, a…

  • Coursera
  • 4 weeks of study, 2-3 hours/week
  • Self-paced
  • Paid certificate

Meta

Python Data Analytics

4.3248 ratings

This course introduces the use of the Python programming language to manipulate datasets as an alternative to spreadsheets. You will follow the OSEMN framework of data analysis to pull, clean, manipulate, and interpret data all while learning foundational programming principles and basic Python fun…

  • Coursera
  • 5 weeks of study, 5-6 hours/week
  • Self-paced
  • Paid certificate

Università Bocconi

Arts and Heritage Management

4.81,525 ratings

Today cultural institutions are facing important dilemmas in many aspects of their management. Over the past decades, a new figure has emerged that of the art manager. Imagine you went to work every day to connect artists with audiences, vision with reality, and money with a mission. That is what m…

  • Coursera
  • 5 weeks of study, 3-4 hours/week
  • Self-paced
  • Paid certificate

University of Pennsylvania

市场营销概论 (中文版)

4.8239 ratings

通过探究客户决策根源,学习市场营销基础知识。主要课题包括品牌塑造战略(例如,品牌定位、品牌传播)、客户中心化市场营销战略,以及新市场开拓(例如,渠道战略、市场营销规划)。成功完成本课程后,您可以运用所学技能处理现实商务挑战,这也是沃顿商学院商务基础专项课程的组成部分。

  • Coursera
  • 4 weeks of study, 4-6 hours a week
  • Self-paced
  • Paid certificate

Alison

Advanced Online Business Methods

4.318 ratings

According to an OptinMonster survey, 60% of consumers sign up for a brand's email list to get promotional emails, compared to 20% of consumers who will follow brands on social media. This course discusses setting up an email list and form where people can add their names and email address to become…

  • Alison
  • 4 hours
  • Self-paced
  • Free course
  • Paid certificate
  • Advanced

The University of Maryland, College Park

Lean Product Portfolios: Beyond Value Stream Mapping

The approach to creating a product portfolio delivering exponential value must transcend the obvious by incorporating a deep understanding of customer behavior, shaping the trajectory of the business and understanding emerging trends in technology, marketplace and the competitive landscape in local…

  • edX
  • 4 weeks, 2 - 3 hours per week
  • Self-paced
  • Free to audit
  • Paid certificate
  • Intermediate

Wageningen University & Research

Sustainable Tourism: Society & Environmental Aspects

3.65 ratings

Wageningen University and Research invites you to this integral introduction of the exciting and complex phenomenon that is tourism. Ranked top 10 best online courses by Class Central, join us to gain an understanding of the scope next to the social and environmental implications of tourism. Take o…

  • edX
  • 6 weeks, 5 - 7 hours per week
  • Self-paced
  • Free to audit
  • Paid certificate
  • Beginner

University of California, Davis

Google SEO Capstone Project

4.7495 ratings

This capstone project is your opportunity to pull everything together into a polished portfolio piece. Throughout the course, you’ll walk through what a real SEO engagement looks like—from kicking off a project and identifying opportunities to making a case for updates, resourcing the work, and man…

  • Coursera
  • 11 hours
  • Self-paced
  • Paid certificate

University of Michigan

Personal Branding: Stand Out and Succeed

4.7171 ratings

In Personal Branding: Stand Out and Succeed, you’ll explore how the branding strategies used by top-brands can inform your own personal brand, one that’s authentically you. Define what a brand is, and explore the overlap between branded products and personal branding in this 4-week course. You’ll r…

  • Coursera
  • 10-12 hours
  • Self-paced
  • Paid certificate

University of Virginia

Artificial Intelligence in Marketing

4.6359 ratings

AI is everywhere! By harnessing the power of Artificial Intelligence, businesses and marketers have amazing growth potential, and the opportunities to enhance marketing with AI are always expanding. But how can businesses use AI tools to drive their success and gain sustainable competitive advantag…

  • Coursera
  • 2-3 hours per week
  • Self-paced
  • Paid certificate

Microsoft

AI‑Powered Market Sizing

Learn how AI agents can transform market sizing by automating fragmented research, synthesizing evidence, and speeding up TAM, SAM, and SOM estimates—while keeping humans in control.

  • edX
  • Self-paced
  • Free to audit
  • Paid certificate
  • Beginner

The University of Maryland, College Park

Lean Enterprise Framework: Transform the Business Model

Learn how to lead and transform businesses into Product Enterprises through values, processes, organizations, strategy, and cultural shifts to long-term, customer centric business models creating exceptional value on a sustainable basis.

  • edX
  • 4 weeks, 2 - 3 hours per week
  • Self-paced
  • Free to audit
  • Paid certificate
  • Intermediate

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