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Coursera
In this hands-on project, we will train a Naive Bayes classifier to predict sentiment from thousands of Twitter tweets. This project could be practically used by any company with social media presence to automatically predict customer's sentiment (i.e.: whether their customers are happy or not). Th…
IBM
Get ready to demonstrate your digital marketing and growth hacking skills in this hands-on, real-world style capstone project. In this capstone, you’ll apply your skills to design and execute a complete digital marketing campaign for a hypothetical brand—combining strategy, creativity, and analytic…
IBM
Generative AI (GenAI) is now a key power tool in an SEO professional’s toolkit. In this beginner-friendly course, you’ll learn how to leverage its power using tools like ChatGPT, Gemini, Claude, Semrush, and Keyword Insights AI to build AI-driven SEO workflows that boost speed, accuracy, and creati…
Alison
Unlock the secrets of consumer behavior and elevate your marketing game with cutting-edge psychological insights. This course dives into the science of how people think, feel, and make purchasing decisions, offering you powerful tools to influence and predict consumer actions. You'll explore the dr…
Emory University
This course covers how to drive customer equity and transform your marketing strategies using generative AI. Delve into the foundational components of customer equity and understand the impacts on long-term business success. Learn to evaluate marketing tactics through the lens of customer equity an…
IBM
Today's sales representatives must seamlessly blend relationship-building skills with technology proficiency to succeed in competitive markets. This intensive capstone simulates authentic B2B sales scenarios where you'll manage territories, generate pipeline, and close deals for a technology compan…
IBM
Over 4.5 million sales jobs go unfilled annually due to lack of qualified candidates, yet sales remains one of the most accessible and rewarding career paths for motivated individuals. This comprehensive beginner course transforms sales novices into confident professionals ready for today's dynamic…
Tecnológico de Monterrey
Comprender la reforma al sector eléctrico y los nuevos negocios en generación y comercialización de insumos, electricidad y productos asociados. Nota: el contenido del curso se realizó en el 2016, acorde a la reforma energética autorizada en el año 2013.
Alison
Have you ever wondered how some properties click with buyers and sell instantly while others sit on the market forever? In a world where first impressions matter, the ability to capture the essence of a property and present it with captivating brilliance is a skill worth mastering. This course will…
Queen Mary University of London
This course concentrates on the design and development of different research instruments. In this vein, the focus will be placed on the development of an instrument design strategy, scales of measurement and the components of the research report. The course begins by looking at the questionnaire de…
Google
Desenvolva sua carreira em marketing digital
ZHAW Zurich University of Applied Sciences
The Marketing Technology Professional Certificate, offered by the ZHAW School of Management and Law and the School of Engineering, is a three-course program meticulously designed to accelerate your career at the intersection of marketing strategy and cutting-edge technology.
edX
This free, self-paced course will help give you an understanding of what processes go into developing and using marketing funnels. You’ll learn how marketers utilize a marketing funnel, and discover how it helps a marketing program to influence customer decisions.
Alison
Customer relationship management (CRM) is a mix of practices, methodologies and technologies for overseeing and analyzing client communications and data throughout. Its purpose is to develop client support and relationships, assist in client retention and drive sales growth. This course illustrates…
Universidade de São Paulo
Aprenda a aumentar as vendas em negócios B2B com técnicas e estratégias de Marketing. Este curso introdutório oferece conteúdos teóricos e práticos dados pelos profissionais das maiores startups brasileiras, como Lean Survey, looqbox, Colaboradores, entre outras. Neste curso serão abordados os segu…
Alison
‘Social media intelligence’ (SMI or SOCMINT) and ‘social network analysis’ refers to the collaborative tools and solutions that allow organizations to analyze conversations, respond to social signals and synthesize social data points into meaningful trends and analyses based on the user's needs. So…
Alison
Did you know that 94% or more of internet users use email as their primary contact method? This digital marketing course provides the latest email marketing strategies used to help drive traffic, generate leads and boost sales. We explain how to use Mailchimp to create an email template, customise…
Salesforce
This is Course 4 in the Salesforce Sales Development Representative Professional Certificate. In order to successfully complete the course, please ensure you have taken Course 1: Groundwork for Success in Sales Development, Course 2: Foundations for Interviewing with Confidence, and 3: Conversation…
Alison
SAP is a German software company known for building various enterprise software products as a part of its ERP module. SAP CRM stands for Customer Relationship Management, primarily focused on optimizing customer relationship management processes, including sales, marketing, and customer service. Th…
University of Colorado Boulder
"Fandom, Social Media, and Authenticity in the Digital Age" focuses your attention on the interconnected dynamics of identity, representation, interpretation, and self-reflection. It asks the question: how, where, and with whom do we inhabit the worlds of fandom and popular culture in the digital a…
