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University of Colorado Boulder
Designing Breakthrough Advertisements: Time Advertisements will teach you the skills to make breakthrough timed commercials; the advertisements that tells stories through time. Reels, TV commercials, radio spots, online videos, branded entertainment and more. In this course you will learn the histo…
University of Colorado Boulder
Once we have a great strategy , much preparation remains to garner resources, plan the launch and then execute. Some industries, mostly high-end B2B, still demand the support and attention that only a human salesforce can provide. Public relations and sponsorships remain viable, traditional communi…
University of Colorado Boulder
By completing this course, you will gain a comprehensive understanding of how to plan and execute a successful social media strategy. You will learn to apply strategic thinking to your social media efforts, ensuring that your messaging resonates with your target audience and aligns with your compan…
University of Maryland, College Park
In a world where businesses have unprecedented access to customer data, the ability to manage and influence relationships effectively has become essential. This course explores how firms establish and nurture relationships with both Business-to-Consumer (B2C) and Business-to-Business (B2B) customer…
Adobe
Every strong brand begins with clarity, purpose, and a story worth sharing. This course helps you shape that story into a visual language that feels authentic, consistent, and ready for real-world impact. You’ll learn how to define your audience, craft a value proposition that resonates, and turn t…
Adobe
Every creative journey begins with a spark—an idea, an image, or a question that won’t let go. Turning that spark into something real takes more than talent; it takes an entrepreneurial mindset built on curiosity, adaptability, and a willingness to experiment. In Think Like a Creative Entrepreneur,…
Adobe
In this course, learners will gain an understanding of digital experience and its components, the significance of e-commerce in digital experience, the business needs that brands face today, and common e-commerce use cases.
Adobe
This course introduces the powerful capabilities of Adobe Commerce. It explores how it supports businesses in today’s competitive e-commerce environment and what sets it apart from every other e-commerce tool on the market.
University of Colorado Boulder
Offered as the second course in the Transformative Leadership in the Circular Economy specialization, Sustainable Marketing and Consumer Trends examines how marketing serves as a critical driver of sustainable transformation. As circular business models and ESG expectations reshape competitive land…
Adobe
With a solid understanding of the e-commerce market and a broad overview of the features and functionalities that Adobe Commerce offers, this course explores a curated selection of key technologies that are essential for understanding Adobe Commerce’s application potential. This course describes th…
University of Maryland, College Park
In this course, you will delve into the transformative impact of machine learning and big data AI on digital marketing. Explore powerful tools and techniques that enable businesses to automate decision-making, predict customer behavior, and optimize marketing efforts in real time. Through an in-dep…
University of Colorado Boulder
Designing Breakthrough Advertisements: Static Advertisements will teach you the skills to make breakthrough static advertisements; the advertisements that don't move. Signs, posters, billboards, flyers and everything between. In this course you will learn the history of different static advertiseme…
University of Colorado Boulder
As the recommended third course of the specialization, Strategic Communication Campaigns, this course rounds out your communication campaign process knowledge by speaking to how to implement and evaluate the planning and execution of communication campaigns. This course offers an in-depth review of…
University of Colorado Boulder
Welcome to "Understanding Campaign Components", the second course of the specialization, Strategic Communication Campaigns. In this course, you will learn how to design and develop a strategic communication campaign from start to finish. You will learn how to identify a brand's communication proble…
Alison
The realm of fashion provides multiple opportunities to explore intriguing applications of psychology. There is much to learn, from analysing consumer behaviour to researching the psychological influence of fashion choices on self-expression. Designers and marketers who take the time to learn about…
University of Colorado Boulder
Designing Breakthrough Advertisements: Basics to Begin will teach you the skills to make breakthrough advertisements. In this course you will learn how to approach writing headlines and commercial scripts. We'll explore how to direct art and conquer page layouts. And we'll cover typefaces and visua…
University of Maryland, College Park
In the Digital Marketing Capstone, you will synthesize what you have learned from previous courses to develop a comprehensive digital marketing strategy tailored to real-world business objectives. Over two intensive weeks, students will create, analyze, and refine a data-driven marketing plan that…
University of Maryland, College Park
This course is aimed at prospective college athletes and their parents, marketing and sports marketing students and professionals, and sport enthusiasts who are interested in NIL and the journey of college athletes. By the end of this course you will grasp the scope of right of publicity and why it…
Adobe
Bring your brand to life with Adobe Express. In this hands-on course, you’ll learn how to design memorable logos and build a cohesive brand identity that captures your unique story. You'll start by exploring logo design fundamentals through combining typography, color, and shape using the intuitive…
University of Colorado Boulder
By completing The Social Media Landscape course, you will gain a comprehensive understanding of social media's pivotal role in society and its power in persuasive communication within the business context. This course uniquely combines theoretical insights with practical applications, ensuring you…
