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Learn Marketing online: university courses, full YouTube courses, and courses with free certificates, from the IITs, MIT, Harvard, Google, Microsoft and more.
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University of Colorado Boulder
By completing this course, you will master the skills needed to execute effective social media planning, analyze data to gauge its impact, and evaluate and revise your strategies for optimal performance. This course will guide you through implementing a comprehensive social media plan and evaluatin…
Adobe
This course discusses practical ways to implement Adobe Commerce, focusing on key pre-built features, best practices for success, and effective strategies for implementing an Adobe Commerce project.
University of Maryland, College Park
Building an online brand and outreach strategy are paramount to any online advertising and social media strategy. The vast amount of data, customer insights, platforms and networks are re-imagined each day, demanding the marketer to be a savvy predictor. This course will prepare you for a comprehen…
Alison
You can create engaging and professional content by utilizing ChatGPT’s AI capabilities in content writing, while Canva lets you create appealing visuals to enhance your posts for your affiliate program. Pinterest offers a platform with a high volume of website visitors, allowing you to share your…
Coursera
This is two-hour project-based course teaches how to create a smart chatbot for your business using IBM Watson Assistant, and deploy it to live preview link. You will learn how to harness the power of AI to answer customer questions on multiple platforms. In this project, each step is demonstrated…
Coursera
In this 1-hour long project-based course, you will learn how to create a product design brainstorming with Miro as an online collaborative interactive tool, using different whiteboard and team work techniques and models such as brainwriting and SCAMPERS, utilize user personas and action based appro…
Alison
This course will first introduce you to the important features of competitor analysis. You will study the objectives of marketing including the engagement in activities that perform a socially and economically useful exchange, development of a marketing organization, and earning sufficient surplus/…
CVS Health
Demonstrate Excellent Customer Service provides resume and social media presence guidance to learners looking for a career in customer service. This allows you to optimize your resume for a customer service position and be prepared for your first interview. In addition, you will apply your knowledg…
Alison
‘Digital marketing’ typically refers to marketing campaigns that appear on a computer, phone, tablet or other device. We begin this course by describing the impact of digital marketing on business growth. We then explain why it is important to identify the types of digital marketing. We provide you…
Alison
Content creation is more than just sharing posts—it’s about building influence, engaging audiences, and generating income. This course reveals how creators can transform their passion into profit through strategic monetisation. The first topic introduces learners to the fundamentals of content crea…
Alison
Instagram marketing entails promoting a brand using Instagram to reach a large audience, raise brand awareness, and improve sales. Hashtags aid in the discovery of content in on-platform searches, allowing it to broaden its horizons. This course will walk you through a comprehensive step-by-step st…
Coursera
In this 1-hour long project-based course, you will learn how to design a high-quality business card that is professional, attractive and suited for the digital age. With this card, your clients can save your contact details on their mobile in an offline mode with just a click. They will also be abl…
University of Maryland, College Park
A validated product idea is an important milestone, but it's only the beginning of the product development journey. Before investing in development, successful product managers use design, prototyping, and customer testing to reduce uncertainty, improve collaboration, and make better product decisi…
Alison
Why do people wait hours in line to purchase the newest iPhone? Or shell out top dollar for Nike Shoes? The psychology behind ‘brand personality’ is the answer. Your preference for certain brands is not random. These brands are engineered to appeal to you and others with similar desires. Forming de…
IE Business School
In this course, you will explore the essentials of marketing, where you'll learn to understand the marketplace, create value through strategic marketing, and capture value for profit and brand equity. Engage with customers across digital and physical platforms, and manage initiatives with key perfo…
Alison
In today's fast-paced digital world, the ability to skillfully edit videos has become a vital asset for both aspiring content creators and seasoned professionals. Whether you want to captivate your social media followers, make a mark on YouTube or enhance your business's visual appeal, mastering th…
Alison
Do you know the law of supply and demand, and what ‘consumer preference’ is and how it has an impact on business revenue? In this free course, you will begin by studying the law of demand and its exceptions, notably Giffen goods and the Veblen effect. The course also covers the law of supply and th…
West Virginia University
In the final project for the Sales Operations/Management Specialization, learners will be asked to apply the knowledge they have obtained by performing a critical analysis of a real-world business. Learners are to select a business that has a sales function/operation. The learners are to identify t…
Alison
The first part of this course introduces you to the ‘7Ps of the marketing mix’. These are designed to guide consumers to choose your goods and services over those of your competitors. Along with the 7Ps, you will learn how to complete a ‘Strength, Weaknesses, Opportunities and Threats’ (SWOT) analy…
Alison
TikTok is a social media platform (also known as a ‘social application’ or ‘app’) used to find, create and share short videos. This free online course begins by showing you how to sign up on the platform and create a new user account and profile. We outline the four available options for completing…
