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IE Business School
Bridge the gap between brand strategy and customer reality. This course reveals how branding efforts succeed or fail across every customer touchpoint, from purchase to service to daily use. Students will master a practical framework adapted from Customer Journey Mapping to align brand guidelines ac…
Microsoft
In this course, you will learn how to use your marketing data with Microsoft Power BI. Learn data ingestion, combine and clean multi-source datasets via Power Query, map end-to-end customer journeys, and build high-impact, decision-ready dashboards to optimize campaign performance and drive data-ba…
Yonsei University
As the fastest-growing sectors of the current global economy, both hospitality and healthcare services sector offer tremendous growth opportunities for incumbents and entrepreneurial opportunities for new entrants. To flourish on these opportunities, one must first understand each industry's unique…
Tecnológico de Monterrey
La velocidad de las transacciones comerciales y la forma ágil de tomar decisiones aumentan las necesidades de digitalizar las actividades comerciales de cualquier tipo de negocio. Es por eso que, los modelos de negocio están cambiando muy rápido y la adaptación a los nuevos comportamientos de los c…
University of Illinois Urbana-Champaign
This course will analyze currently available technologies for learning. Areas addressed include: learning management systems, intelligent tutors, computer adaptive testing, gamification, simulations, learning in and through social media and peer interaction, universal design for learning, different…
Tecnológico de Monterrey
Aprende a desarrollar tu potencial como líder, desarrolla habilidades de motivación, liderazgo y negociación.
Tecnológico de Monterrey
Learn best practices, entrepreneurship and innovation models and how to take advantage of the strengths of the family business in order to achieve success. During this course you will carry out a transgenerational entrepreneurship project.
Yonsei University
This course will provide learners with a fundamental understanding of the characteristics and marketing strategies related to two key global industries, sports and entertainment. The growth in both industries have been fueled by their ability to innovate via CCCI, i.e. cross-country and cross-indus…
Universidad Galileo
Aprende a crear campañas publicitarias exitosas. Accede a tutoriales paso a paso de Audience Insights, Pixel de Facebook, A/B Testing y más.
Universitat Politècnica de València
Avanzando en el conocimiento de las sustancias que modifican la acidez del medio, este curso de química se dedica a estudiar los equilibrios en que intervienen sales.
University of Colorado Boulder
In this course, you will learn how to create the necessary collateral related to “doing” public relations, including writing a press release, story pitch, and putting together a media contact list. These collateral materials can then be used to tell your company’s story. It’s important that all col…
State Bank of India
De-code the practice of a customer-centric approach to achieve service excellence, sustainable customer delight and positive advocacy.
Microsoft
This course helps sales managers turn market data and CRM insights into growth decisions. Learners assess competitors, identify white space, prioritize high-potential segments, and improve revenue forecasts.
ESSEC Business School
The biggest challenge facing the hospitality industry over the next 5 years is the lack of integration between the key commercial disciplines of sales, revenue, distribution and finance and the negative impact this will continue to have on delivering asset value and maximum profitability. This cour…
Yonsei University
This will be part 2 of a two-series foundation courses for the Specialization: International Marketing & Cross Industry Growth. This course will dive in more deeply into consumer science investigation, B2C marketing, International Marketing Entry, Targeting, Positioning, International Product, Inte…
Google
De curtidas a leads: como interagir com os clientes on-line é o terceiro dos sete cursos do Certificado de Marketing Digital e E-commerce do Google. Este curso ajudará você a desenvolver estratégias de marketing nas mídias sociais. A mídia social é um canal de marketing digital fundamental para mui…
Google
In this course, you will study the importance of social media marketing in promoting a business or product. Next, you’ll explore common social media platforms used in digital marketing and how to choose the best platform for a campaign. Then, you’ll discover the five core pillars of social media ma…
Microsoft
This course helps business professionals use CRM data, customer service KPIs, and sentiment analysis to create a performance framework that boosts operational efficiency and customer lifetime value.
IE Business School
There are many different ways to approach clients to assess their needs and develop creative campaigns which fulfill your creative desires. Many agencies have established methodology, terminology and processes, and oftentimes, have spent decades or even years developing these processes. However, wh…
HubSpot Academy
Welcome to the Inbound Certification course! This course will introduce you to inbound and provide you with a big picture view of everything you need for a successful inbound strategy. So, why inbound? Inbound is a fundamental shift in the way you do business. Instead of an interruption-based messa…
